Visit Orlando chooses AVIAREPS for International Global Trade Representation

24 May 2023

Table of content

  • Headline
  • Download Press Release
  • Download Images
  • More News

AVIAREPS to promote Orlando through strategic trade sales activities in Pan-Latin America and Pan-Europe

With immediate effect, Visit Orlando appointed AVIAREPSas global representative in Pan-Latin America and Pan-Europe. AVIAREPS dedicated local tourism expert teams will be responsible for Visit Orlando’s trade sales representation in the primary key markets Brazil, Mexico, Colombia, Germany, Ireland, and the United Kingdom and project work in Canada, as well as in the secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland.

With owned offices in all key countries across Latin America and Europe, AVIAREPS is able to develop and implement a functional trade sales concept and adapt it locally to each market. AVIAREPS’ duties will include supporting sales strategies and activities, in-market training and ensuring the trade is kept up to date on the destination’s performance. These actions will complement Visit Orlando’s efforts to drive international visitors to Orlando through sales efforts. AVIAREPS will furthermore provide Visit Orlando with research and market intelligence, as well as MICE services.

Cover image
Ferris Wheel

Casandra Matej, President and CEO of Visit Orlando: “AVIAREPS has the ability to adapt international trade concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers and awareness. The teams will be an extension of the Orlando-based team to specifically provide the travel industry with personalized service and education.”

Thomas Drechsler, COO Tourism at AVIAREPS: “We feel honoured about the appointment as global representation agency for Visit Orlando. Our strong presence in both Europe and Latin America with owned offices in all key markets allows us a coordinated and localized sales approach. We are excited to leverage our network of strong local trade connections and extensive experience in the travel industry to promote Orlando's many attractions, world-class accommodations, and unparalleled convention facilities to travelers worldwide. We look forward to working closely with Visit Orlando to drive visitation and awareness of this dynamic destination.”

Visit Orlando is the official destination organization for Orlando, Florida. Orlando is the third-largest city in Florida and one of the most-visited cities in the world. It is internationally well known for its numerous theme parks and attractions. The city is home to Walt Disney World, Universal Studios, and SeaWorld, among other popular tourist destinations. Beyond the theme parks, Orlando offers a vibrant downtown area with a variety of restaurants, bars, and shops, as well as cultural attractions such as museums and performing arts venues. With its warm climate, abundance of activities, and diverse population, Orlando is a popular destination for tourists and residents alike.In addition to its tourism industry, Orlando is also a major hub for conferences and conventions, with the Orange County Convention Center hosting events for a variety of industries and organizations throughout the year.


About Visit Orlando

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,300 member companies comprising every segment of Central Florida’s tourism community.

Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, activities to connect with nature, vibrant neighborhoods, a dynamic dining scene with Michelin recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at or 


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

For high-resolution images and logos please contact us.