TAP Air Portugal selects AVIAREPS as GSA in Latin America, Croatia and South Africa

03 April 2023

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AVIAREPS to handle the airline’s sales and ticketing activities in a total of 16 markets worldwide

As of April 1st, AVIAREPS, the global leader in tourism, aviation and hospitality representation with 67 offices in 61 countries around the world, has been appointed General Sales Agent (GSA) for TAP Air Portugal in Croatia, Argentina, Chile, Paraguay, Uruguay, Ecuador and Panama. From May 1st onwards, AVIAREPS will additionally represent TAP in South Africa. AVIARPEPS’ local aviation experts in the markets will provide the airline with a full range of sales, reservations and ticketing services, to grow TAP’s presence and increase the sales.

TAP Air Portugal has a long-standing partnership with AVIAREPS since 2009, when AVIAREPS started representing the airline in Poland and Colombia. Today, AVIAREPS supports TAP in a total of 16 markets, including European key markets such as Belgium, the Netherlands and Turkey.

TAP Air Portugal, the state-owned flag carrier airline of Portugal headquartered in Lisbon, is a member of Star Alliance and operates flights to more than 90 destinations in 34 countries worldwide. From its hub in Lisbon and its secondary hub in Porto the airline offers daily flights to many international cities and to popular Portuguese regions such as Algarve, Madeira and the Azores.

Justin Jovignot, Director Commercial Strategy & Distribution at TAP: “TAP selected AVIAREPS as GSA to represent her and develop its sales in 16 countries in the world. In this joint force, TAP is aiming to improve presence in the markets and grow its revenue. TAP is flying directly to several of the markets where it has appointed AVIAREPS as GSA, but the focus is also on offline markets, where TAP is still not flying to and where growth potential is a key element for future business development.”

Marcelo Kaiser, COO Aviation at AVIAREPS: “We are very proud of our long-standing business relationship with TAP Air Portugal and of continuously seeing it grow. The appointment in Latin America, Croatia and South Africa expands our partnership to 16 countries in total and we look forward to working with TAP in the new markets and positioning them as top-of-mind carrier connecting the world to Portugal. Our highly skilled aviation expert teams at AVIAREPS will help strengthen TAP’s brand awareness with the ultimate goal of increasing the airline’s ticket sales.”


About TAP Air Portugal

TAP is Portugal’s leading airline and has been a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America. The Portuguese airline is the world leading airline between Europe and Brazil. This summer, TAP offers over 1230 flights per week, throughout the Company's destination network, which comprises seven airports in Portugal, 10 in North America, 12 in Central and South America, 20 in Africa and the Middle East and 44 in Europe (besides Portugal).
TAP has made a clear commitment to modernize its fleet and to offer the best product in the industry to its Customers. The Portuguese airline operates one of the youngest fleets in the world, with all- Airbus' next-generation NEO aircraft: A320neo, A321neo, A321LR, and A330neo, with superior efficiency and reduced emissions levels. TAP also operate 21 aircraft Embraer and ATR in its regional fleet (TAP Express).
TAP is considered by Airline Ratings to be the safest airline in Europe and the sixth safest in the world.
TAP Air Portugal is recognized and awarded as Europe’s Leading Airline to Africa as well as Europe’s Leading Airline to South America by the World Travel Awards in 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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