Tourism Malaysia appoints AVIAREPS as Public Relations Representative in Latin America

13 May 2024

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AVIAREPS to carry out all public relations activities for Tourism Malaysia in Brazil, Colombia, Mexico, Argentina and Chile

Tourism Malaysia appoints AVIAREPS, the global leader in tourism, aviation and hospitality representation with 70 offices around the world, as its PR representative in Latin America. AVIAREPS’ local tourism expert teams will support the destination with public relations services to position Malaysia as a must-see destination for travellers from Brazil, Colombia, Mexico, Argentina and Chile.

AVIAREPS has been appointed to create a comprehensive public relations strategy, containing media relations, influencer partnerships, digital marketing, event collaborations and media monitoring, adapted to the local markets. To ensure strong relationships with influential media outlets and increase awareness of the destination, AVIAREPS’s tourism experts will craft and coordinate press releases, media kits and newsletters, and organize press conferences, media familiarization trips and promotion events.

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Pulau Tioman Beach

The appointment as PR agency in Latin America expands the partnership to a total of 10 markets globally and AVIAREPS is delighted to grow the awareness of Malaysia and the many activities and sights the destination offers in the additional markets. Malaysia offers a multitude of beautiful attractions, stunning nature and a wide variety of activities to visitors, and AVIAREPS will utilize expertly crafted PR measures and the teams’ local expertise to promote the destination Malaysia in the Latin American countries.

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Kuala Lumpur Saloma Bridge

Mr. Akbal Setia, Vice President, Americas at Tourism Malaysia: “As our international visitation increases again and inbound flights to Malaysia continue to grow, it has become essential for us to expand beyond our existing reach. Latin America is an emerging market for us, and the new partnership with AVIAREPS enables us to engage on a deeper level with both travel trade and consumers. We are happy that AVIAREPS will continue to support us in promoting the beautiful destination Malaysia around the world aiming at elevating Malaysia's tourism profile in Latin America to new heights and to facilitate the implementation of strategic direction to Tourism Malaysia towards Visit Malaysia Year 2026 under the theme Malaysia: A Culturally Rich and Sustainable Destination.”

Thomas Drechsler, COO Tourism at AVIAREPS: “We feel very honoured about the expansion of our partnership and the appointment as PR agency for Malaysia Tourism in Latin America. Our team of tourism professionals will utilize their expert knowledge and strong connections to the local trade and media partners to actively support Malaysia Tourism to boost tourist numbers and increase the market share of visitors from Latin America to Malaysia. We look forward to working closely with Malaysia to drive visitation and to position the country as a must-see destination.”

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About Malaysia Tourism

Tourism Malaysia, also known as the Malaysia Tourism Promotion Board, operates under the Ministry of Tourism, Arts & Culture Malaysia. Dedicated to promoting Malaysia as a preferred tourism destination, Tourism Malaysia plays a vital role in the international tourism landscape. The upcoming Visit Malaysia Year in 2026 will highlight the sustainability of the nation's tourism industry, in alignment with the United Nations Sustainable Development Goals (UNSDG).

For more information, visit Tourism Malaysia's website: www.malaysia.travel and social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, food & beverage and lifestyle brands. Founded in Germany in 1994 with the ambition to help clients step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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