Singapore Airlines appoints AVIAREPS as General Sales Agent in Poland

01 April 2022

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AVIAREPS Poland to become 7th AVIAREPS team to support the airline’s sales strategy

With immediate effect, Singapore Airlines has appointed AVIAREPS, the global leader in tourism, aviation and hospitality representation with 64 offices in 47 countries around the world, as General Sales Agent (GSA) in Poland. The appointment now makes AVIAREPS responsible for Singapore Airline’s sales activities in a total of 7 countries: Poland, Russia, Ukraine, Brazil, Colombia, Chile and Argentina.

Singapore Airlines, the national carrier of Singapore, flies to more than 130 destinations in 32 countries from its hub at Singapore Changi Airport. The airline is ranked tenth in the world for international passengers carried and is the world’s most awarded airline. It won the Skytrax award for the “World’s Best Airline” four times and was awarded a “5-Star Health and Safety Rating” by Skytrax in 2021. Singapore Airlines was the launch customer for the Airbus A380 and operated the first-ever flight with the largest passenger aircraft in October 2007 from Singapore to Sydney. The airline is committed to strengthening environmental sustainability through various measures, including a commitment to achieve net-zero carbon emissions by 2050, as well as promoting the development, production and consumption of Sustainable Aviation Fuel (SAF) and launching an upcycling project, through which the airline provides parts and materials from decommissioned aircraft for upcycling and repurposing.

Poland is a very important market for Singapore Airlines. The airline currently offers connections from eight cities in Poland: Bydgoszcz, Gdansk, Katowice, Krakow, Poznan, Rzeszow, Warsaw, and Wroclaw. From these cities, passengers can travel with feeder flights from partner airlines to Singapore Airlines’ gateway destinations in Europe and then onwards to Singapore and Asia.

Lee Sek Eng, Regional Vice President Europe, Singapore Airlines: “We are pleased to have selected AVIAREPS as our General Sales Agent in Poland. AVIAREPS is not a new partner to SIA. AVIAREPS is representing SIA in six countries in Europe and Latin America. Their experience in and knowledge of the local market gives us the confidence that we can further expand our presence in Poland.”

Marcelo Kaiser, COO Aviation, AVIAREPS: “Our appointment as GSA in Poland is a confirmation of our longstanding commitment to ensuring Singapore Airlines’ success as a major player in our local markets. We have seen our partnership with Singapore Airlines in Europe, Russia and Latin America expand over the years and are looking forward to helping them grow in Poland. Poland is an extremely important market for Singapore and South East Asia and our Polish team is eager to strengthen Singapore Airlines’ position in the market.”

In February 2022, Singapore Airlines Group posted a quarterly profit for the first time since the onset of the pandemic and reported a significant growth in passenger numbers. During Q4 2021 the airline continuously increased the number of destinations that it served and expects to serve over 70% of its total pre-Covid destinations by the end of the financial year.


About Singapore Airlines

The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System.
Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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