Plantours appoints AVIAREPS as Sales and Marketing Representative in Benelux and the Nordics

02 April 2024

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AVIAREPS to promote the cruise line Plantours in the Nordic and Benelux markets

Plantours appoints AVIAREPS, the world’s leading international representation, marketing and communications company, as sales and marketing representative in Sweden, Finland, Norway, Denmark, Belgium, Luxembourg and the Netherlands. As of April 2024, AVIAREPS’ expert teams will create and execute a comprehensive marketing and sales plan to promote Plantours and their unique cruise offerings.

This tailor-made plan of action will include widespread sales and marketing measures, market analysis, participation in travel trade events, extensive press activities, and regular reporting, as well as general support for Plantours. AVIAREPS’ tourism experts in the markets will support the cruise line with their profound knowledge of the local markets and their extensive travel industry network, aiming to increase Plantours ticket sales and keep cruise and river ships sailing under Plantours flag top-of-mind for travelers.

Plantours offers high-quality river and ocean cruises, and their fleet currently includes six river vessels traveling throughout Europe and the MS Hamburg, a German-speaking ocean-going ship for worldwide cruises. Plantours offers competent, personal care to all their customers, leading to high satisfaction in their 35-year history. The appointment of AVIAREPS ensures that Plantours can widen their scope into the Nordic and Benelux markets, where the AVIAREPS team of qualified experts will strive to position Plantours as the leading cruise line.

Thomas Drechsler, COO Tourism at AVIAREPS: "We feel very honoured to be appointed as representation agency for Plantours in Benelux and the Nordics. Our strong presence in these markets allows a coordinated and localized sales and marketing approach to increase product knowledge among the travel trade and consequently end-consumer bookings. The AVIAREPS team of tourism professionals will utilize their expert knowledge and strong connections to trade partners to actively support Plantours and boost brand awareness and sales."

Oliver Steuber, CEO at Plantours: "AVIAREPS' appointment will be vital to Plantours’ extension into the Benelux and Nordic markets and we are confident that AVIAREPS can leverage their widespread experience to provide us with great support. With AVIAREPS, Plantours can grow further and provide even more customers with our outstanding personal care and reliable cruises with a small ship atmosphere.”


About Plantours

Plantours Kreuzfahrten is one of the most experienced operators of ocean and river cruises. The Hamburg-based company has won several awards for its outstanding routing beyond mass tourism at sea and operates Germany's smallest cruise ship, the MS "Hamburg", with great success. These worldwide cruises with an expedition character are complemented by a constantly growing range of river cruises in Germany and many European countries.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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