True Italian Experience appoints AVIAREPS as Sales and Marketing Representative in Germany and Austria

20 March 2024

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AVIAREPS to support True Italian Experience with strategic sales and marketing activities in Germany and Austria

AVIAREPS, the world’s leading international representation, marketing and communications company, is pleased to announce its recent appointment as sales and marketing representative for True Italian Experience in Germany and Austria. With immediate effect, AVIAREPS’ tourism expert teams will spearhead various tasks on behalf of True Italian Experience, aimed at enhancing the brand's presence and promoting its offerings in the German and Austrian markets.

The key responsibilities encompass a broad spectrum of activities:

  • Point of Sales Identification & Travel Agency and Tour Operator Contact: AVIAREPS will actively identify and engage with Points of Sales interested in the Italian incoming market, ensuring a strategic and effective market penetration. The team will establish and maintain strong connections with agencies and tour operators, fostering relationships and facilitating collaboration between True Italian Experience and key players in the travel industry.
  • Promotion, Marketing and Communication Activities: AVIAREPS will conduct targeted promotion activities tailored for travel agencies and tour operators in Germany and Austria to boost awareness of the True Italian Experience, and execute a range of marketing and communication activities, including newsletters, webinars, events, and roadshows, specifically targeting the travel trade and media.
  • Physical and Digital Presence: AVIAREPS will work towards enhancing both the physical and digital presence of True Italian Experience and its products in Germany and Austria, ensuring a comprehensive reach in the target markets.

Thomas Drechsler, COO Tourism at AVIAREPS: "We are thrilled to be representing True Italian Experience in Germany and Austria. AVIAREPS is uniquely positioned with a team of dedicated experts who possess an in-depth understanding of the travel industry. Our collective expertise spans diverse markets and segments, making us well-equipped to not only meet but exceed the expectations of True Italian Experience in Germany and Austria. We are confident that our strategic approach will unlock new opportunities and elevate the brand's visibility in these markets."

Maurizio Rota, CEO True Italian Experience: "We are confident that AVIAREPS, with its extensive experience and strong industry connections, is the perfect partner to showcase the authentic and enriching portfolio that True Italian Experience has to offer to travellers from Germany and Austria. We believe that AVIAREPS' commitment to excellence aligns seamlessly with our mission to deliver authentic and enriching experiences in Italy. Together, we look forward to creating lasting impressions and unforgettable journeys for travelers from Germany and Austria.”

This collaboration marks a significant step forward in the expansion of True Italian Experience's presence in key European markets, and AVIAREPS is eager to contribute to the success of this venture.


About True Italian Experience is a digital platform which aggregates the Italian tourism supply chain, promoting authentic, sustainable and inclusive travel.
It is Italian and has a deep knowledge of the country. True Italian Experience was born out of our desire to share that knowledge with curious travellers who want to discover the true Essence of Italy.
True Italian Experience enable these travellers to see Italy through unique and original experiences, where travel means going in search of unexpected stories and unique insights.
Using a sophisticated e-commerce system, it offers unique and iconic travel experiences, including all ancillary services, such as transport and accommodation.
It is also a hub for digital and TV content, giving a global reach to the narrative of the authentic Italy.
The True Italian Experience main partner Trenitalia, together with Busitalia, part of the Passenger Hub of FerroviedelloStatoItaliane Group and FS Foundation, have chosen to support the project, driven by a common interest in integrated, economical, reliable and sustainable transport.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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Photo Credit Header Image: True Italian Experience, B2B Platform