Malta Tourism Authority continues Partnership with AVIAREPS in the Netherlands

24 May 2024

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Malta Tourism Authority reappoints AVIAREPS as PR and marketing representative in the Netherlands

With immediate effect, the Malta Tourism Authority reappoints AVIAREPS as its PR and Marketing Representative in the Netherlands. The collaboration between the Malta Tourism Authority and AVIAREPS, the world’s leading international representation, marketing and communications company, started in 2018 and now spans a total of nine markets, including Australia, the UAE, Austria, Switzerland and the Nordic countries Denmark, Sweden, Norway and Finland. AVIAREPS local tourism expert teams in the markets support the Malta Tourism Authority with a full range of marketing and PR services with the ultimate goal of increasing the destination’s brand awareness and growing visitor numbers from these markets.

Malta is the biggest island in the Maltese archipelago, stunning with extensive beaches and historic and cultural experiences. The island’s tourism industry numbers have reached a new high in recent years, with over 2,6 million guests visiting Malta in 2023. AVIAREPS is proud to continue the six-year partnership, leveraging their local expertise to ensure that the destination remains top-of-mind for travelers seeking the rich culture and history as well as the multitudes of aquatic activities the island offers.

Thomas Drechsler, COO Tourism at AVIAREPS: “We are honored to be once again entrusted with the responsibility of promoting Malta as a must-visit destination in the Netherlands. AVIAREPS is committed to executing a comprehensive marketing and PR strategy that not only enhances awareness but also drives tourism growth in Malta. We believe in the immense potential the island holds as a superb and culturally diverse destination and are delighted to represent Malta in multiple European markets as well as in Australia and the UAE.”



AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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Copyright Images: Malta Tourism Authority