AVIAREPS to manage brand promotions and sales for Havila Voyages in the Chinese market

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, has been appointed as the General Sales Agent (GSA) for Havila Voyages in China.

Under the new agreement, AVIAREPS will provide comprehensive sales, marketing and PR services to strengthen Havila Voyages' presence in the Chinese market. With its dedicated local sales team and extensive travel trade network, AVIAREPS will focus on developing new business opportunities, expanding relationships with travel agencies and tour operators, and increasing brand awareness through sales calls, trade presentations, promotional campaigns, webinars and consumer events. The partnership also includes travel agency training, familiarisation (FAM) trips, booking and reservation support through Havila Voyages' dedicated booking platform, operational assistance for travel partners, client and partner management, and the execution of marketing and PR initiatives tailored to the Chinese market.

Havila Voyages is a Norwegian shipping company operating four modern ships along Norway’s historic coastal route between Bergen and Kirkenes, calling at 34 ports. Its fleet of purpose-built ships combines modern Scandinavian design with pioneering environmental technology, including LNG and battery-powered propulsion systems that significantly reduce emissions. Committed to sustainable tourism, Havila Voyages offers authentic Norwegian experiences through locally sourced cuisine, low-impact excursions and innovative operations that minimise environmental impact while showcasing the country's spectacular coastline.

Tom Fecke, Global Head of Cruise at AVIAREPS: “China represents an exciting growth opportunity for Havila Voyages, and we are proud to support the company's expansion in this strategically important market. By combining our extensive travel trade network, local expertise and proven sales and marketing capabilities, we look forward to introducing more Chinese travellers to Havila Voyages' unique and sustainable coastal experiences while building long-term relationships with the region's travel industry.”

Pia Kuusisto, Head of Sales DACH, EMEA, AS & SA at Havila Voyages: "We are pleased to appoint AVIAREPS as our General Sales Agent in China. Their strong market knowledge, established travel trade network and comprehensive sales and marketing expertise make them the ideal partner to help us grow our presence in this important market. Together, we look forward to bringing the unique experience of Norway's coastal voyage to more travellers from China."

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About Havila Voyages

Havila Voyages is a Norwegian shipping company that operates the classic coastal route between Bergen and Kirkenes with the Norwegian coast's most environmentally friendly ships.

The four new ships are loaded with one the world's largest battery pack ever installed on passenger ships and can sail for up to four hours without noise or emissions through vulnerable areas. The batteries are charged with clean hydropower at shore, and when the batteries are low we switch to natural gas. Our plug-in hybrid operations cuts CO2 by around 35 % compared to similar ships powered by heavy fuel oils.

The hull is specially designed for maximum energy efficiency and to withstand the harsh conditions of the Norwegian coastline. Excess heat from cooling water and sea are used for heating on board. On the menu you will find locally made dishes from local producers, and all unnecessary plastic is avoided. We are already exceeding the authorities' requirements for cutting emission, and we have set sail with zero emissions as the future target.

Havila Voyages is part of the Havila Group that dates back to the 1950s. It all started when the founder, Per Sævik, bought his first fishing boat in his teens. From fishing and herring fishing, Havila is now a group operating in shipping technology, offshore, transport and tourism.

About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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Press Contact: 
Julia Reinert 
Head of Global Communications 
press(at)aviareps(dot)com 

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