AVIAREPS to support Croatia Airlines cargo sales from the UK to Croatia and the Balkans

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, has been appointed as Cargo General Sales Agent (Cargo GSA) for Croatia Airlines in the United Kingdom.

Under the new agreement, AVIAREPS will represent Croatia Airlines in the UK, supporting the airline’s cargo sales and market development. The partnership gives forwarders and shippers in the UK access to destinations in Croatia and the wider Balkan region through Croatia Airlines’ hub in Zagreb, with a particular focus on high-value and time-sensitive shipments such as aerospace parts and pharmaceuticals.

As part of the agreement, AVIAREPS will promote Croatia Airlines’ cargo services to freight forwarders, cargo agents and relevant industry customers across the UK, utilising its local market knowledge and operational expertise. The scope includes cargo sales development, customer visits, cargo reservations and administration support, distribution of tariffs and promotional materials, market intelligence, traffic documentation support, local regulatory guidance, and coordination with cargo agents, and relevant authorities where required. AVIAREPS will also support account management and settlement processes to ensure smooth commercial operations on behalf of Croatia Airlines.

Croatia Airlines is the national airline of Croatia and has been connecting Croatian cities with key European capitals for more than three decades. As part of its wider air transport services, Croatia Airlines provides reliable air freight solutions for business and private shipments, supporting cargo flows through the airline’s European network and onward connections.

Frederick Overton, Global Head of Cargo at AVIAREPS: “Croatia Airlines has strong potential in the UK market, particularly for shipments moving to Croatia and the wider Balkan region. With our cargo expertise, local customer relationships and targeted sales approach, we look forward to developing new opportunities among freight forwarders and specialised cargo customers, especially in sectors such as aerospace and pharmaceuticals.” 

Slaven Žabo, Director Commercial Division at Croatia Airlines: “We are pleased to appoint AVIAREPS as our Cargo GSA in the United Kingdom. Their cargo sales expertise, local market presence and established relationships with freight forwarders and cargo agents will support our continued development in the UK and help strengthen Croatia Airlines Cargo’s position across important regional trade lanes.”

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About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on LinkedIn and Instagram.

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Press Contact: 
Julia Reinert 
Head of Global Communications 
press(at)aviareps(dot)com 

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