AVIAREPS to strengthen beOnd’s travel trade presence and commercial development across Europe

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, has expanded its partnership with beOnd, the world’s first premium leisure airline, to support the airline’s broader commercial development across Europe.

The expanded agreement builds on the successful partnership established in 2024, when AVIAREPS was appointed as beOnd’s General Sales Agent (GSA) in Germany and Switzerland. Under the strengthened partnership, AVIAREPS will now act as beOnd’s commercial partner across Europe, providing sales representation, market expertise and travel trade engagement to support the airline’s next phase of growth.

The appointment comes as beOnd continues to expand its premium leisure network and strengthen connectivity between Europe and high-demand holiday destinations. The airline recently announced new all-premium winter services connecting London, Paris, Munich, Milan, Moscow, Zurich with The Red Sea, as well as expanded Maldives services from selected European gateways, including increased frequencies from Zurich and Munich.

Marcelo Kaiser, COO Aviation at AVIAREPS: “Since the beginning of our partnership, we have seen tremendous enthusiasm for beOnd's unique premium leisure proposition within the European travel trade. We are grateful for the confidence beOnd has placed in our teams, and look forward to supporting the airline's continued expansion – increasing its visibility across key markets in Europe, and helping bring even more travellers to some of the world’s most exciting destinations through its growing network."

Dhaz Hunjan, Chief Commercial Officer of beOnd, added: "Our partnership with AVIAREPS has consistently delivered strong results in Germany and Switzerland, giving us the confidence to expand our relationship at a pivotal moment in our growth. As we broaden our network and introduce exciting new destinations, having an experienced commercial partner with deep local market expertise and shared ambition for long-term growth allows us to accelerate our expansion across the region. We look forward to building on that momentum together."

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About Beond

beOnd is the world's first premium leisure airline, redefining the travel experience for guests who seek more than simply reaching their destination. Operating a fleet of all-premium Airbus A320-family aircraft, beOnd combines lie-flat comfort, personalised service and thoughtfully designed luxury to create a journey that feels as exceptional as the destination itself. Through scheduled and bespoke travel services spanning more than 80 destinations across 45 countries, beOnd delivers a seamless travel experience where every detail is crafted for comfort, care and effortless sophistication.
For more information, visit www.flybeond.com or follow @flybeond on social media.

Media Contacts:
media@flybeond.com

About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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Press Contact: 
Julia Reinert 
Head of Global Communications 
press(at)aviareps(dot)com 

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