AVIAREPS to increase Slovenia’s brand visibility in Central and Eastern Europe through target PR activities

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, has been appointed as PR representative for the Slovenian Tourist Board in Hungary, Poland and the Czech Republic. AVIAREPS has already been working with Slovenia since more than a decade in several markets in Europe and the Middle East and is proud to now add three more countries to the successful partnership.

The new appointment encompasses public relations activities across Hungary, Poland and the Czech Republic. AVIAREPS will drive awareness and visibility for Slovenia through a comprehensive, insights-driven PR strategy tailored to the consumer preference and media landscape of each market. To support Slovenia’s positioning as a sustainable, high-quality boutique destination, AVIAREPS’ local expert teams in Hungary, Poland and the Czech Republic will develop and execute market-specific PR activities, focusing on strengthening the destination’s presence across key media channels.

Utilizing its strong relationships with media partners and relevant stakeholders, AVIAREPS generate targeted media coverage via press trips, press communications and digital PR initiatives to enhance Slovenia’s visibility. Through its local expertise and network, AVIAREPS will support Slovenia’s positioning by aligning PR activities with current travel trends and travellers’ preferences.

Slovenia is recognised as a green boutique destination, offering a unique combination of pure nature, authentic experiences and high-value tourism. From the Julian Alps and picturesque lakes to vibrant cities and culinary excellence, Slovenia appeals to travellers seeking sustainable, immersive and diverse travel experiences. Guided by the national brand “I feel Slovenia”, the destination continues to inspire visitors through its commitment to sustainability, innovation and quality tourism development.

Thomas Drechsler, COO Tourism at AVIAREPS: “Slovenia is a truly unique destination that combines sustainability, authenticity and high-quality experiences. With our strong local teams and deep market understanding in Hungary, Poland and the Czech Republic, we are well positioned to strengthen Slovenia’s visibility and inspire travellers to discover its diverse and distinctive tourism offering.”

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About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions, and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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Press Contact: 
Julia Reinert
Head of Global Communications
press@aviareps.com

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