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AVIAREPS to strengthen the sales and brand presence of A-ROSA in the UK and Irish markets

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, has been appointed as General Sales Agent (GSA) for A-ROSA River Cruises in the United Kingdom and Ireland.

With immediate effect, AVIAREPS will support A-ROSA River Cruises’ commercial growth in both markets through comprehensive sales, marketing, and PR activities. The mandate includes targeted promotion through specialised agents, MICE and group travel agencies, the distribution of promotions and advertising materials to the travel trade and direct mailings and email newsletters to an extensive agency database.

AVIAREPS will also provide strategic support at consumer fairs, coordinate and execute integrated marketing and promotional campaigns in close cooperation with A-ROSA, and drive PR initiatives aimed at increasing brand awareness and creating market buzz. Further responsibilities include organising and supporting FAM trips, events, travel trade activities and brand cooperations, delivering travel agency trainings and webinars, and managing client and partner relationships including after-sales support and inquiry handling.

A-ROSA and AVIAREPS UK at ITB Berlin: Regina Schudrowitz, Rolf-Dieter Maltzahn, Katerina Tomina, Oliver Tillson (from left to right)

Cruising since 2002 and turning 25 in 2027, A-ROSA River Cruises is a premium river cruise operator headquartered in Rostock, Germany. The company operates a fleet of contemporary ships sailing along Europe’s most iconic waterways, including the Rhine, Danube, Rhône, Seine and Douro. A-ROSA combines high-quality service with a modern, informal cruise atmosphere tailored to today’s travellers.

Thomas Drechsler, COO Tourism at AVIAREPS: “We are honoured about the appointment as sales and marketing representative for A-ROSA River Cruises. A-ROSA delivers a distinctive premium experience that resonates with today’s travellers, and we are committed to supporting the brand’s growth by strengthening commercial partnerships, elevating trade engagement, and increasing brand awareness across the UK and Ireland.”

Regina Schudrowitz, Key Account Manager at A-ROSA River Cruises: “We are very pleased to enter this partnership with AVIAREPS and have been impressed by their structured, analytical, and performance‑driven approach from the very beginning. With clear processes, data‑informed planning, and efficient coordination, this collaboration lays a strong foundation for strengthening our position in the UK market. By combining expertise, market intelligence, and defined objectives, we look forward to a long-term partnership to achieve measurable impact and sustainable growth.”

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Photo Credits: A-ROSA

About A-ROSA River Cruises

A-ROSA is the creator of cruises with a difference that take in cities, towns and countryside along Europe’s most beautiful rivers: Danube, Douro, Rhine/Main/Moselle, Rhône/Saône and Seine. The current fleet is made up of 15 ships, all of which combine the amenities of a hotel with the benefits of a cruise. On board, Premium All-Inclusive fare guests can enjoy varied buffets, a choice of high-quality drinks and access to the SPA-ROSA, which features a sauna, massage room and gym. The ships dock in central locations, close to the heart of European metropolises, renowned historical sites and famous cultural and natural attractions – providing unforgettable experiences. To ensure that the cruise is a hit with the whole family, there are generously sized cabins, a Kids Club and heated outdoor pools, as well as a shore excursion and onboard programme to suit every guest’s needs. The company’s flagship is innovative E-Motion Ship A-ROSA SENA with a hybrid propulsion system and battery storage. A-ROSA is headquartered in Rostock/Germany.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.