AVIAREPS to promote the airline through strategic sales and marketing activities in Germany, Canada and the US

As of January 2024, the Icelandic low-cost airline PLAY appoints AVIAREPS as its Sales and Marketing Representative in Germany and North America. AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, will support the airline with a full range of sales and marketing services to promote PLAY in the three markets and increase the brand awareness and ticket sales.

Play A321 over Iceland coast

PLAY, headquartered in the Icelandic capital Reykjavik, offers affordable flights to a range of beautiful destinations in Europe and North America, such as Baltimore, Boston, Berlin, Dusseldorf, Frankfurt, Hamburg, Toronto, New York and Washington, D.C. The airline was founded in 2019 and currently operates an all-Airbus fleet. Year to date, PLAY has carried 1.4 million passengers with an average load factor of 84%. Of all passengers flying with PLAY so far in 2023, 26.9% were departing from Iceland, 32.6% were flying to Iceland and 40.5% were connecting passengers.

Tatiana Shirokova, Head of Distribution at PLAY: "We are excited to partner with AVIAREPS in Germany and North America. Their local expertise and year-long experience in the markets make them the perfect partner for us to support our growth in these countries and to strengthen our position as a globally leading low-cost airline. We look forward to working with AVIAREPS’ local sales experts to continuously grow PLAY’s brand awareness and market share.”

Marcelo Kaiser, COO Aviation at AVIAREPS: “We are thrilled about the appointment as the General Sales Agent for PLAY in Germany and North America. Leveraging our extensive network, unique market insights, and dedicated teams in these regions, we are committed to enhancing accessibility and delivering an exceptional travel experience for PLAY passengers. This strategic partnership aims to elevate PLAY's market position, offering travelers from Germany and North America unparalleled service and access to exciting destinations."

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About PLAY

PLAY is an Icelandic low-cost airline which started operations in June 2021 and now fly to almost 40 destinations between North America and Europe via its hub in Iceland. The fleet, which is among the youngest in Europe, consists of 10 Airbus A320/1 neo and 2 more aircrafts will be added in 2025. In 2022 PLAY has been awarded the Start-up of the Year by CAPA - Centre for Aviation.

About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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