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AVIAREPS to handle the airline’s sales, reservations and marketing activities in the Netherlands, Belgium and Luxembourg

Oman Air, the national carrier of Oman, has appointed AVIAREPS as its General Sales Agent (GSA) in the Netherlands, Belgium and Luxembourg. With immediate effect, AVIAREPS, the global leader in tourism, aviation and hospitality representation with 76 offices in 71 countries around the world, will provide Omar Air with comprehensive sales, reservations and marketing services to increase the airline’s presence and ticket sales in Benelux.

Oman Air offers flights to a multitude of destinations across the Far East, Indian Sub-continent, Middle East and Africa from its hub in Muscat. The airline currently operates a fleet of 34 aircraft and will join the one world alliance at the end of June 2025. Oman Air recently announced the launch of flights between Muscat and Amsterdam, marking the airline’s 11th destination in Europe. Starting 1 July 2025, the airline will fly direct between Muscat and Amsterdam four times per week with a widebody B787, offering seamless connectivity to Muscat and over 40 destinations beyond, including Thailand, Zanzibar, and Malaysia.

With the appointment as GSA in Benelux, Oman Air expands its partnership with AVIAREPS to five markets worldwide. The successful collaboration started in 2016 with the appointment of AVIAREPS as Oman Air’s GSA in Japan. AVIAREPS Benelux will leverage its local expertise and strong connections in the markets, to increase the airline’s brand awareness and support its growth in the Netherlands, Belgium and Luxembourg.

Kelpesh Patel, Regional Manager Sales (UK & Europe) at Oman Air, said, “We are proud to enter Amsterdam, marking our first direct connection to this vibrant city. Europe is our second largest market in terms of revenue and Amsterdam represents a key hub in the region for business and leisure travel. AVAIREPS has been a trusted partner since 2016 and we excited to expand our partnership with them to the Benelux.”

Martijn Strijker, Executive Vice President Europeat AVIAREPS: “We are proud about the appointment as GSA for Oman Air in the Netherlands, Belgium and Luxembourg. Our team of experienced airline professionals in the market is committed to delivering exceptional customer service and to strengthening the airline’s brand awareness and ticket sales. We are happy to continue our partnership with Oman Air and to support their growth in Europe.”

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About Oman Air

Oman Air (WY) began operations in 1993. Initially founded to serve important domestic routes, it has since undergone rapid growth and is today recognised as a major international carrier connecting cities around the world to Oman’s stunning nature, rich heritage and welcoming culture.

The award-winning airline has been instrumental in transforming Muscat into one of the Middle East’s most desirable travel destinations, while supporting adjacent commercial, industrial and tourism activities. With a young and modern fleet including, among others, fuel-efficient Boeing 737 and 787 Dreamliner aircraft, which feature luxuriously appointed interiors, Oman Air is renowned for its exceptional products and services, both in the air and on the ground, and for the signature Omani hospitality it offers to every guest throughout their journey.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.