Go City selects AVIAREPS as Sales and Marketing Representative in five Markets

16 March 2022

AVIAREPS to support Go City on strategic sales and marketing initiatives in Germany, Italy, Spain, Mexico and Brazil

Go City, the world’s largest multi-attraction pass business, appointed AVIAREPS as its sales and marketing representative in Germany, Italy, Spain, Mexico, and Brazil. With immediate effect, AVIAREPS, the global leader in tourism, aviation and hospitality representation with 64 offices in 47 countries around the world, will provide Go City with a full range of sales and marketing services in these markets.

Go City, formerly known as Leisure Pass Group, helps travelers seamlessly explore over 30 destinations worldwide – including famous metropolises like London, New York, Sydney, and Singapore. Since its founding in 1999, Go City companies have been pioneers of the multi-attraction pass marketplace. Travellers can prepay for a set number of sights, or purchase an all-inclusive pass that grants them access to a wide variety of attractions and experiences in the city of their choice. The costs are significantly lower than purchasing attractions individually, providing customers with savings and flexibility to enjoy their trip, and providing attractions with increased visitation.

With the appointment of AVIAREPS as representative in Germany, Italy, Spain, Mexico, and Brazil, Go City plans to grow its presence, strengthen its popularity, and increase sales in these target markets.

Peter Muttitt, Senior Vice President Global Sales at Go City:

“We are proud to announce AVIAREPS as our representative in Germany, Italy, Spain, Mexico, and Brazil. With their strong contacts in the travel trade and airline industry and their comprehensive industry expertise, AVIAREPS is the perfect partner for us to help us expand our presence and increase sales in these markets. We are excited for the future in these regions as travel returns to normal.”

Thomas Drechsler, COO Tourism at AVIAREPS:

"We are honored that Go City has entrusted us to represent them in five countries. We are looking forward to utilizing our knowledge of these local markets and our strong trade connections to bring Go City’s unique offering to travelers. Go City’s product offers customers a great way to explore a destination, and we are eager to strengthen the popularity of the brand in these markets. With our large network and the creative ideas of our teams, we will help Go City achieve their goals and increase their sales.”

For more information, contact Julia Reinert, Manager Corporate Communications at AVIAREPS.

About Go City

Go City is the most popular multi-attraction pass in the U.S and operates in over 25 cities across the globe. Partnering with over 1,000 attractions, tours and activities worldwide allows customers to experience everything a destination has to offer, while attraction partners receive incremental visitation and revenue.

Offering choice, convenience and savings, Go City enables customers to lock in savings ahead of travel, while retaining flexibility to make plans as they go. All delivered digitally, the Go City app provides contactless entry at attractions by scanning the pass straight from a smartphone device. Go City aims to transform the way people experience the world’s greatest destinations. They simply scan and enjoy, all at their own pace for a fraction of the retail cost. For more information, or to experience the Go City pass please visit www.gocity.com.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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