Beond appoints AVIAREPS as General Sales Agent in Germany and Switzerland

09 January 2024

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Beond, the world’s first premium leisure airline, today announced the appointment of AVIAREPS as its General Sales Agent in Germany and Switzerland. AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands, will support the airline with a full range of sales, reservations and ticketing services in both markets.

Beond connects Europe, the Middle East and Asia with the Maldives and plans to grow its route network to 60 destinations over the next five years. The Maldivian airline began commercial operations in November 2023 with inaugural flights from Munich and Zurich to Malé, Maldives. Beond’s luxury Airbus A319 offers all-lay flat seating and a premium on-board experience including fine dining for passengers travelling to Beond’s hub in Malé. The airline’s niche market strategy focuses on point-to-point luxury leisure connections, with Munich, Zurich, and Riyadh being among the first direct connections, followed by Milan, Dubai, and Bangkok in 2024.

Sascha Feuerherd, Chief Commercial Officer at Beond: "Beond is the world’s first premium leisure airline, with a unique model and beautiful destination, Maldives. It resonates with customers in Munich and Zurich. We are pleased to partner with AVIAREPS in Germany and Switzerland, whose aviation sales experts will bring our unique luxury travel experience to passengers from Germany and Switzerland. Beond seeks to redefine the skies, where luxury, comfort, and exclusivity are not just ideals, but realities experienced by every traveler. We are convinced that AVIAREPS is the perfect partner for Beond to increase brand awareness in both markets and increase ticket sales.”

Marcelo Kaiser, COO Aviation at AVIAREPS: “We are deeply honored by the appointment as the commercial partner for Beyond in Switzerland and Germany. This innovative airline, showcasing a distinctive luxury approach, holds tremendous promise in Europe and worldwide. Our excitement to play a role in its success is palpable. We eagerly anticipate contributing to Beond’s journey, fostering its development in Switzerland and Germany, and offering Swiss and German travelers incomparable access to an opulent flight experience bound for the Maldives.”


About Beond

Beond is the world's first premium leisure airline offering unique and tailored experiences for today's modern travelers. Beond will initiate flights from a variety of destinations with the latest aviation and luxury travel innovations. Beond began service from Europe and the Middle East to Maldives in November 2023, and will begin service from Milan, Dubai, and Bangkok in 2024.
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AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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