The Bicester Collection appoints AVIAREPS as Representative in Turkey and expands the Partnership to a total of 11 Markets

04 January 2024

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AVIAREPS to promote The Bicester Collection through strategic sales, marketing and trade activities in Turkey

Effective January, The Bicester Collection appointed AVIAREPS, the global leader in tourism, aviation and hospitality representation with 68 offices in 62 countries around the world, as its sales, marketing and trade representative in Turkey. AVIAREPS’ local marketing expert team will support The Bicester Collection, a global platform of 11 luxury shopping destinations, with sales, marketing and trade promotion services, to increase visitation and spend by visitors from Turkey.

The Bicester Collection sets the standard for sophisticated destination shopping. The renowned Villages located across Europe and China offer an inviting atmosphere where visitors can explore an impressive array of high-end fashion and lifestyle brands at reduced prices. The Villages are committed to delivering a unique blend of luxury, hospitality and savings, creating a seamless fusion of premium shopping and memorable customer experience. The Villages are widely recognised as the best-performing shopping destinations in terms of sales densities in the world.

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As part of a strategic initiative to increase visitation from Turkey, AVIAREPS has been appointed to create a 360° sales, marketing and PR concept to increase awareness of The Bicester Collection and drive visitation and spending from Turkey. AVIAREPS has been representing The Bicester Collection for more than a decade in several markets in Asia and Latin America. With the appointment as representative in Turkey, the partnership grows to a total of 11 markets worldwide.

Marcelo Molinari, Central Director of International Markets at The Bicester Collection: “We are delighted to be working with AVIAREPS to grow our presence in Turkey, which has been a strategic market for us for many years. Our award-winning Villages are located just outside the major European cities and offer guests the world’s best brands along with memorable shopping experiences. We have been working with AVIAREPS for more than a decade and are convinced that they are perfectly positioned to increase awareness of our brand in Turkey.”

Thomas Drechsler, COO Tourism at AVIAREPS: “Shopping is one of the top activities for Turkish international travellers. With excellent flight connections to the shopping Villages in Europe, including Bicester Village near London and Ingolstadt Village near Munich, The Bicester Collection is the ultimate destination for luxury-oriented travellers from Turkey. We are honoured to have been appointed as representative for The Bicester Collection in Turkey and are thrilled with the expansion of our partnership. Our expert sales team in the local market looks forward to promoting the shopping Villages to Turkish travellers with the goal of increasing visitation and spending.”


About The Bicester Collection

The Bicester Collection is a family of 11 distinctive shopping destinations in Europe and China defined by extraordinary experiences while offering remarkable value. The Collection, created and operated by Value Retail, brings together the world’s most discerning guests and the world’s most renowned brands – often for the first time – on a journey of discovery. The Villages are located close to some of Europe and China’s most celebrated cities: London, Paris, Milan, Barcelona, Madrid, Dublin, Brussels, Munich, Frankfurt, Shanghai and Suzhou. Collectively home to more than 1,300 boutiques, The Bicester Collection offers guests an ever-evolving curation of fashion and lifestyle brands, world-famous restaurants, exciting pop-ups and imaginative art installations throughout the year. Discover more at 


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travellers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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