Azerbaijan Tourism Board selects AVIAREPS for Media and Public Relations Services in Europe

31 August 2023

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AVIAREPS to promote Azerbaijan through strategic communications and PR activities in Germany, Austria, Switzerland, Poland, Czech Republic and the UK

With immediate effect, the Azerbaijan Tourism Board appointed AVIAREPS, the global leader in tourism, aviation and hospitality representation with 67 offices in 61 countries around the world, as PR representative in Germany, Austria, Switzerland, Poland, the Czech Republic, the United Kingdom, and other EU markets as needed. AVIAREPS’ local tourism expert teams will support the destination with strategic communication, media and public relations services, to increase the awareness of Azerbaijan and to promote the country as a unique and diverse travel destination in Europe.

Located between Europe and Asia and nestled amongst the Caucasus Mountains, Azerbaijan may not be a large country, but offers a vast variety of dramatic landscapes, a diverse tangible and intangible cultural heritage, an impressive mixture of modern architecture and medieval landmarks in the capital city Baku. The country combines Eastern colours with Western progress, while upholding its own hospitable and friendly Caucasian roots.

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AVIAREPS will support Azerbaijan Tourism Board in developing a strategic brand concept as well as a media communications strategy. The tourism expert teams in the markets will utilize their strong local media connections and their deep knowledge of the market to position Azerbaijan as a must-see destination for European travelers.

Florian Sengstschmid, CEO of Azerbaijan Tourism Board: "Our collaboration with AVIAREPS marks a significant step forward in promoting Azerbaijan's unique and diverse tourism offerings to a global audience. AVIAREPS' expertise and extensive network in the travel industry align seamlessly with our vision to showcase Azerbaijan as a must-visit versatile tourism destination. Together, we are excited to unlock new avenues for travelers to experience the wonders of Azerbaijan.”

Thomas Drechsler, COO Tourism at AVIAREPS: “We are honored to have been chosen as PR agency for Azerbaijan Tourism Board in six countries in Europe and additional markets on an as needed basis. This partnership represents a fantastic opportunity to showcase the beauty, culture, and unique touristic experiences that Azerbaijan has to offer. At AVIAREPS, we are committed to leveraging our extensive expertise to increase the awareness of Azerbaijan as a must-see travel destination. With our strategic approach, creative campaigns, and strong media connections, we are confident in our ability to inspire European travelers to discover the wonders of Azerbaijan. We look forward to a successful and fruitful partnership with Azerbaijan Tourism Board.”



AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

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