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Strategic investment in Inter-Connect strengthens AVIAREPS’ cruise service portfolio

AVIAREPS, the global leader in aviation, tourism, and hospitality representation with 76 offices in 71 countries worldwide, today announced that it has become a major shareholder in Inter-Connect, a cruise and tourism representation company with offices in Munich, Germany, and Zurich, Switzerland.

Founded in 1989, Inter-Connect is a leading marketing and sales representation company for international cruise companies. With its extensive industry network, in-depth market knowledge, and strong marketing and sales know-how, Inter-Connect supports global cruise brands in expanding their market presence, brand awareness, and sales across Germany, Switzerland, Austria, France and the Nordic countries.

The acquisition comes at a time when AVIAREPS is strategically expanding its service portfolio for cruise companies worldwide. In 2025, AVIAREPS further strengthened its cruise division with the appointment of Tom Fecke as Global Director Cruise Development. Through this strategic partnership, AVIAREPS reinforces its commitment to the cruise sector, expands its local expert network, and enhances its ability to deliver tailored, market-specific solutions for clients, while Inter-Connect continues to operate with its established team. The current managing director and co-shareholder, Lothar Krins, will continue to be operationally responsible for the company.

Thomas Drechsler, COO Tourism at AVIAREPS: “With AVIAREPS becoming a major shareholder in Inter-Connect, we are further strengthening our cruise expertise in the key DACH markets. Inter-Connect’s long-standing industry relationships, local market know-how, and proven track record in cruise representation perfectly complement our global network. This partnership allows us to expand our service offering for cruise brands while preserving Inter-Connect’s strong market identity and expertise.”

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About AVIAREPS

AVIAREPS is the global leader in aviation, tourism and hospitality representation with 76 offices in 71 countries around the world. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.