Table of content

Headline
Download Press Release
Download Images
More News

AVIAREPS to provide specialized sales, marketing, and operational coordination services for American Airlines in Korea

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, and American Airlines (AA) have established a professional service partnership to support AA's operational and market activities in the Republic of Korea. Under this agreement, AVIAREPS Korea will act as a dedicated contractor, providing comprehensive support for American Airlines' sales, marketing coordination, and local administrative activities.

American Airlines, headquartered in Fort Worth, Texas, is one of the world’s largest airlines, operating an extensive network to more than 350 destinations in approximately 50 countries with an average of 6,700 flights per day. In Korea, American Airlines currently operates non-stop flights between Incheon (ICN) and Dallas Fort Worth (DFW), providing seamless connectivity to major cities across North America via its DFW hub.

AVIAREPS, which was named “World’s Leading Airline GSA” at the World Travel Awards (WTA) in December 2025, plans to leverage its global expertise in aviation and tourism, as well as its deep understanding of the Korean market, to strengthen American Airlines’ brand presence and expand its market share in Korea.

The dedicated American Airlines team at AVIAREPS Korea will focus on the following key areas:

Strengthening sales channels: Enhancing partnerships with major travel agencies and corporate clients
Brand Promotion: Brand promotion: Developing and executing Korea-specific marketing campaigns and promotions
Operational & B2B Support: Optimising B2B services for the local aviation and travel trade
Product Development: Creating and supplying new travel products based on American Airlines’ North America network

Irene Lee, General Manager AVIAREPS Korea: “We are honoured to be officially entrusted with providing sales and marketing support for American Airlines, a leading carrier in the global aviation industry. As a dedicated partner in Korea, we will leverage the expertise of our dedicated team to drive growth and promote AA’s differentiated premium services to Korean travellers.”

-End-

About American Airlines

American Airlines Group is one of the world’s largest airline groups, operating an average of 6,700 flights per day to more than 350 destinations in approximately 50 countries. With innovative onboard products and services and its leading AAdvantage loyalty program, American Airlines offers a competitive global network and customer benefits and continues to play a leading role in the global aviation industry.

www.aa.com

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.