AVIAREPS has been appointed as Marketing & PR Representative for Las Vegas Convention and Visitors Authority in France

AVIAREPS, the global leader in aviation, tourism and hospitality representation with 77 offices in 71 countries around the world, has been appointed as marketing and PR representative for the Las Vegas Convention and Visitors Authority (LVCVA) in France. The new appointment builds on a long-standing and successful collaboration that spans more than two decades and and expands it on a pan-European level. In addition to the new scope AVIAREPS represents the LVCVA in the DACH and Benelux regions, Korea, and Mexico.

In France, AVIAREPS will implement a fully integrated trade and PR strategy to strengthen Las Vegas’ visibility and drive travel demand. Activities will include travel trade representation and training, workshops and roadshows, strategic partnerships with tour operators and OTAs, as well as comprehensive PR initiatives such as media relations, press releases, media events, and press familiarisation trips. The strategy will be complemented by targeted digital marketing, newsletters and co-marketing initiatives, ensuring consistent engagement with both the travel trade and consumer media across the French market.

With AVIAREPS’ strong aviation expertise and market intelligence, the appointment will also support ongoing air connectivity opportunities. By aligning marketing and PR activities with airline developments. The comprehensive strategy will help to stimulate demand, support route performance and identify feeder opportunities across Europe through AVIAREPS’ integrated network.

Our extended partnership comes at an exciting time for travellers thanks to recent airline announcements, including Air France’s new direct service from Paris to Las Vegas, which underscores growing European connectivity to the destination and creates additional opportunities to drive awareness and demand in the French market.

H. Fletch Brunelle, Vice President of Marketing, Las Vegas Convention and Visitors Authority (LVCVA): “As a long-time partner of the LVCVA, we are proud to expand our partnership with AVIAREPS as our agency of record in France. We value their deep understanding of the market, creativity, and genuine passion for the travel industry, which make them a trusted resource for both media and trade partners across the region. Together, and supported by expanded air service from Paris, we look forward to welcoming even more French visitors in 2026 and beyond.”

Thomas Drechsler, COO Tourism at AVIAREPS: “Las Vegas is one of the world’s most iconic destinations, and we are proud to expand our long-standing partnership with LVCVA on a pan-European level to France. Building on our proven results in DACH and Benelux and our wider multi-market experience, our French team will deliver a strong, market-relevant PR and marketing strategy designed to grow awareness, inspire demand and convert interest into visitation.”

About LVCVA

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million square-foot Las Vegas Convention Center (LVCC). With 150,000 hotel rooms and nearly 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA's mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed, and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.

About AVIAREPS 

AVIAREPS is the global leader in aviation, tourism and hospitality representation with 76 offices in 71 countries around the world. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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Press Contact:

Julia Reinert

Head of Global Communications

press(at)aviareps(dot)com 

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