AVIAREPS to serve as General Sales & Service Agent (GSSA) in South Africa

AVIAREPS, the global leader in aviation, tourism, and hospitality representation with 74 offices in 69 countries around the world, has been appointed as General Sales & Service Agent (GSSA) in South Africa by Zambia Airways, the national airline of the Republic of Zambia. The appointment, which came into effect on 1st May 2025, makes AVIAREPS responsible for the airline’s commercial sales, promotions, marketing, public relations and ticket sales activities.

Zambia Airways was established in 2014 in accordance with the shareholders’ agreement signed between the Government of Zambia through the Industrial Development Corporation Limited (IDC @ 55%) and Ethiopian Airlines Group (ET @ 45%) in August 2018. The partnership between Zambia Airways and AVIAREPS epitomises how airlines can expand their regional and international footprint and performance by utilising the AVIAREPS professional sales and marketing experts that are specialised in the promotion of aviation and tourism services.

Thomas Gebreyohannes Woldesenbet, CEO of Zambia Airways: “We operate in a dynamic market with a diverse customer base united by their expectation for exceptional service and value. As Zambia’s national carrier, we proudly offer a reliable and affordable regional and domestic connectivity underpinned by African aviation excellence. We are committed to expanding our presence in Southern Africa by delivering a comfortable and memorable travel experience.”

Zambia Airways' success is driven by its strategic position as the national carrier, offering a strong regional connectivity through its partnership with Ethiopian Airlines and a government-backed mandate to advance Zambia’s economic and tourism sectors.

Marcelo Kaiser, COO Aviation at AVIAREPS: "We are proud to further expand and grow our portfolio in Africa and to proudly represent Zambia Airways, “The New Wings of Africa” with immediate effect in South Africa! Our team of experienced aviation professionals will provide the airline with a full range of sales, marketing, PR, reservations and ticketing services, with the ultimate aim to strengthen the airline's brand awareness and grow its sales in South Africa."

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About Zambia Airways

Zambia Airways is the national airline of the Republic of Zambia. The airline, which commenced operations in December 2021, currently operates 7 weekly flights to Johannesburg, South Africa, 4 weekly flights to Dar es Salaam, Tanzania, 4 weekly flights to Nairobi, Kenya and serves four domestic airports, namely Ndola, Livingstone, Lusaka and Solwezi. With less than four years in operations, Zambia Airways has managed to become a key player in the region and the airline of choice locally. Please go to www.zambia-airways.com/zm for more information, or follow: Facebook: Zambia Airways; Twitter: @Zambia_airways; Instagram: Zambia_airways2014; LinkedIn: Zambia Airways2014

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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