Visit Estonia announces partnership with AVIAREPS in four European Markets

18 March 2022

AVIAREPS to promote Estonia through PR, marketing and trade activities in Austria, Sweden, Belgium and the Netherlands

With immediate effect, AVIAREPS, the global leader in tourism, aviation and hospitality representation with 64 offices in 47 countries around the world, has been appointed as strategic representation agency for Visit Estonia in Austria, Sweden, Belgium and the Netherlands. AVIAREPS’ dedicated teams of tourism experts in the markets will provide a full range of marketing, PR and trade services to promote the northernmost Baltic state Estonia.

Estonia is best known for its beautiful capital Tallinn, one of the best-preserved medieval old towns in Europe with UNESCO World Heritage status. The lovely old town in combination with the city’s young, colorful and trendy districts makes it a real gem for tourists from all over the world. In Estonia, no matter the schedule, travellers have all the time in the world. Natural escapes are moments from anywhere. Authentic culture lives in the streets and world-class dining can last a day. Thanks to the compact size and effortless accessibility, Estonia tailors it’s time to the traveler.

Liina Maria Lepik, Director of Visit Estonia:

“As international travel begins to resume, we are excited to make plans to welcome back visitors to Estonia. We look forward to working with AVIAREPS and are delighted to have a strong partner to support our efforts in promoting Estonia in Austria, Sweden, Belgium and the Netherlands. AVIAREPS’ extensive experience within the tourism industry will help to strengthen our media presence and visitation. We trust in their expertise to position Estonia as a year-round travel destination of choice and to encourage more people to visit our beautiful country.”

Thomas Drechsler, COO Tourism at AVIAREPS:

"We are extremely proud to add the special and versatile destination Estonia to our client portfolio. As travel within Europe opens up again, we look forward to utilizing our expert knowledge and our strong connections to media and trade partners to increase the market share of Austrian, Swedish, Dutch and Belgian tourists to Estonia. With great enthusiasm and energy our local tourism experts will strengthen the position of Estonia among trade and media partners and will position the country as a top of mind destination for consumers."

For more information, contact Julia Reinert, Manager Corporate Communications at AVIAREPS.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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