partners with AVIAREPS to boost travel from the United Kingdom

03 February 2021

AVIAREPS UK to serve as representation agency for Brussels from January 2021, the tourism and culture communications agency of the Brussels-Capital Region, has announced a new contract with AVIAREPSto promote and reinforce the image of Brussels as Europe’s capital. As of 1 January 2021, AVIAREPS UK will be serving as the destination’s representation agency for the United Kingdom, focusing on growing leisure travel, as well as that for Meetings, Incentives, Conferences & Exhibitions (MICE), Professional Conference Organisers (PCOs) and associations.

Not only is Brussels the capital of the Kingdom of Belgium, it is also the capital to more than 500 million Europeans. Home to the headquarters of the European Union, the North Atlantic Treaty Organization (NATO), and more than 2000 multinational organisations, the city truly embodies the term “world city”. Partnering with AVIAREPS UK will help promote Brussel’s image in the region as a diverse, open and safe destination for work or play.

Elisabeth Van Ingelgem, Director Strategy and International at

"We are delighted to work with AVIAREPS. The United Kingdom is one of the priority markets for in business and leisure tourism. In the face of the unprecedented crisis that is affecting us all, we hope that, thanks to this collaboration, we will be able to quickly revive this market at the right time by capitalizing on the rich cultural offer, diversity and the many other assets of the European capital."

Joy Lacana, Head of Tourism, Events & PR at AVIAREPS UK:

“We are excited to be working with to bring the ‘Heart of Europe’ to new travellers in the United Kingdom. As an international financial hub and one of the most diverse and multicultural cities in Europe, Brussels has something to offer everyone. Working with our strong network of travel contacts in the UK, we’ll be able to generate concrete leads and boost sales and expenditure in Brussels.”

About is a Brussels-Capital Region public interest organisation (Organisme d’Intérêt Public - O.I.P.) which employs 180 people. The tourism & culture communication agency of the Brussels-Capital Region, its objective is to promote and reinforce the image of Brussels as the capital of 500 million Europeans. For more information, visit:


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

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