Tourist Board Lower Saxony partners with AVIAREPS for public relations in three key markets

09 February 2021

AVIAREPS to promote the destination through strategic public relations services in Austria, Denmark and Switzerland

AVIAREPS has been selected as the new strategic consulting and public relations agency for Tourist Board Lower Saxony (TourismusMarketing Niedersachsen or TMN) in Austria, Denmark and Switzerland. The AVIAREPS tourism teams in these neighboring markets will work to further raise awareness about Lower Saxony and promote the region as an attractive holiday destination.

Karin Werres, Vice CEO and Head of International Marketing, TMN:

“We are delighted to have an experienced partner in AVIAREPS at our side. They will support us in the future in our targeted cooperation with the local media and the travel industry in these three important markets.”

Lower Saxony is one of the most diverse federal states in Germany and is full of natural highlights like the Lüneburg Heath, the North Sea coast with its islands and the Harz Mountains, as well as modern attractions like the Autostadt Wolfsburg and the Heide-Park amusement park in Soltau. At the same time, for the more traditional city trips, the region also boasts historical and cultural hubs like the cities of Hanover and Brunswick.

Sonja Buocz-Lamatsch, VP Central & Eastern Europe, AVIAREPS:

“We are very proud to support TMN with our expertise in Austria, Denmark and Switzerland. There is a lot to experience here – and a lot we can do to support. Our teams are very much looking forward to the new task."

About Tourist Board Lower Saxony (TourismusMarketing Niedersachsen or TMN)

The TMNis the central point of contact for tourism in Lower Saxony. The company was founded on behalf of the Niedersachsen Ministry of Economic Affairs, Employment, Transport and Digitalization in 2001 and, since January 2014, has been a wholly owned state company. The TMN’s main task is to develop and implement measures for the future-oriented positioning of Lower Saxony in national and international tourism competition in cooperation with regional tourism stakeholders. The focus is on regional and national marketing of Lower Saxony as a tourist destination, the development of brand concepts, Internet portals and quality management systems for tourism offerings.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

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Image Credits:

Photo of Lueneburger Heide: Lueneburger Heide_©Lueneburger Heide GmbH_Bildergalerie_TMN; Photo of Cuxhaven: Strandkörbe in Cuxhaven_©Francesco Carovillano_Bildergalerie_TMN; TMN logo: TMN