AVIAREPS to provide full tourist representation, public relations and communications services for Tenerife
The Tenerife Tourism Corporation today announced its partnership with AVIAREPS for full-service representation and communications support in the United Kingdom and Ireland for Tenerife and its brands.
As part of the agreement, AVIAREPS, the world leader in shaping the tourism, aviation, hospitality, and food and beverage industries, will provide Tenerife with a complete service portfolio including sales, marketing, public relations, media relations, promotions, social events, trade events, social media and cross-channel digital services.
Vicente Dorta, Chief Executive Officer at Tenerife Tourism Corporation:
“We are excited to grow our presence in the UK with AVIAREPS. Working with their team in London lets us connect with this important market on a more personal level, which lets us better communicate the variety of experiences Tenerife has to offer.”
Effective immediately, AVIAREPS will further develop Tenerife’s tourism strategy to position the island as a top travel destination in the market. The London office will coordinate the efforts to boost visitor numbers and expenditure through both B2B and B2C communications and representation.
Edgar Lacker, Chief Executive Officer, AVIAREPS:
“The UK market provides a massive opportunity for Tenerife. We’re looking forward to supporting them with our expertise in both digital and traditional marketing, communications and sales, so that they can truly have feet on the ground in the market.”
Tenerife is the largest of Spain’s Canary Islands. The mild Atlantic temperatures and pleasant climate have made the island a popular tourist destination for centuries, yet interest continues to grow from both first-time and recurring visitors. While Tenerife’s two international airports and first-class infrastructure make accessing the island simple and convenient, its prioritization of the environment and sustainability will protect Tenerife’s natural beauty for future generations of travelers.
About Tenerife Tourism Corporation
Tenerife Tourism Corporation, founded in 1992, was created to promote Tenerife as a leading destination, highlighting the values of the island that welcomes over 5 million visitors a year.
The Tenerife Tourism Corporation Board aims to promote and improve the island as a tourist destination. Through the union of different public administrations and the private sector, they have been able to create a solid network that allows them to plan and develop more effective strategies for tourism.
Founded in Germany in with an extensive office network that spans all six inhabited continents with 67 self-owned offices across 48 countries, the AVIAREPS Group is the world’s leading airline and tourism representation company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well-established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.
For further information, please visit www.aviareps.com.
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