Spain tourism office appoints AVIAREPS as its joint destination marketing representative in Saudi Arabia

17 February 2021

Saudi Arabia to be a focus of Spain Tourism’s marketing strategies once international travel becomes possible

Spain Tourism has appointed AVIAREPS as its joint marketing and public relations representative in the Kingdom of Saudi Arabia. The appointment, which comes into immediate effect, is part of an initiative spearheaded by the regional tourism office responsible for marketing Spain as a tourist destination in the region. Its goal is to expand its engagement and promotional activities within the Kingdom of Saudi Arabia. At a time when travelling between countries is challenging, this partnership will pave the way for Spain Tourism to enhance its presence with an expert team on the ground, demonstrating its commitment to the Saudi market.

As part of the initiative, AVIAREPS will be developing and implementing a slew of highly targeted marketing and public relations activities that both engage and educate Saudi Arabia’s outbound tourism professionals so that they can develop innovative and enticing holiday itineraries to Spain that showcase the country’s unique attractions, culture, natural landscapes and lifestyle experiences.

Daniel Rosado, Director of the Spanish Tourism Office for the Middle East:

“This is the first time for Spain Tourism to appoint a joint representative in Saudi Arabia and is symbolic of the importance and dedication we have for further engaging and developing our connections with the Saudi market. We are very excited to collaborate with AVIAREPS in this regard and confident in their expertise to position Spain as a year-round travel destination of choice for Saudis, once it is safe to do so.”

Glenn Johnston, Vice President Middle East & Global Public Affairs, AVIAREPS:

“It is an honour to be associated with Spain Tourism and be entrusted to promote one of the world’s most popular and exciting tourism destinations in the Kingdom of Saudi Arabia. In anticipation of international travel coming back online for travellers from Saudi Arabia, we look forward to rolling out a number of marketing and promotional initiatives in the months to come.”

Spain is a historical melting pot of civilizations, with traces of many cultures evident in its ancient Roman architecture, medieval castles, and buildings steeped in Islamic influences, to name a few. Spain is home to 48 UNESCO World Heritage sites and ranks number one in the world with its 52 Biosphere reservation areas. . In addition to its cultural and natural wonders, Spain offers a plethora of lifestyle experiences including exciting shopping, exclusive luxury and gourmet experiences, theme parks and entertainment making it perfect for couples, families and groups seeking meaningful travel experiences that create memories that last a lifetime.

For further information about Spain please visit the official website of Spain Tourism: (English) (Arabic)

Imagery: Photo credits: Turespaña

About Spain Tourism (Turespaña)

TURESPAÑA is the public body, attached to the Ministry of Industry, Trade and Tourism through the Secretary of State for Tourism, responsible for marketing Spain as a travel destination in the world. With the goal of contributing to the use of the great potential generator of social well-being that tourism presents and, therefore, always taking into consideration the economic, social and environmental sustainability of our tourist destinations, Turespaña's mission is to create value for the tourism sector through the use of marketing techniques and the generation of tourism knowledge. (English) (Arabic)
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AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

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