Ras Al Khaimah Tourism Development Authority Announces Partnership with AVIAREPS to Promote the Emirate in three European markets

06 April 2021

AVIAREPS to help chart the path towards full recovery and tourism growth in the Czech Republic, Slovakia and Romania

Ras Al Khaimah Tourism Development Authority (RAKTDA) announces AVIAREPS as its trade marketing, public relations and communications agency to promote the Emirate of Ras Al Khaimah in three key European markets – Czech Republic, Slovakia and Romania.

Located in the northern part of the United Arab Emirates and home to the highest mountain in the UAE and the longest zipline in the world, Ras Al Khaimah boasts magnificent landscapes, unique historical sites and 64 kilometers of stunning beaches. It is considered one of the most diverse Emirates, offering world-class experiences and attractions, which has enabled it to assert its position on the global tourism map as one of the fastest growing destinations in the region. With its prime location, only 45 minutes away from Dubai International Airport and approximately four hours flying time from Europe, Ras Al Khaimah offers its visitors exceptional nature based activities and adrenaline packed adventures, including ziplining, Bear Grylls explorer camp, desert safaris, picnics with spectacular views and sunset horseback riding in a protected desert wildlife area.

Iyad Rasbey, Executive Director, Destination Tourism Development, Ras Al Khaimah Tourism Development Authority said:

“After months of navigating and adjusting to a challenging time for tourism, we remain positive about our industry’s ability to successfully navigate this ever-changing situation. Ras Al Khaimah Tourism continues to work on attracting travellers to the northernmost Emirate in the UAE with hotel options ranging from global brands to pristine beaches as well as nature-based activities and adventure. We are impressed by AVIAREPS travel expertise and creative thinking and look forward to working with them to promote Ras Al Khaimah’s unique tourism offering.”

To effectively bring these exceptional offerings to the eastern European market, RAKTDA has chosen AVIAREPS for public relations and marketing representation, the world’s leading sales, marketing & communications agency for travel and lifestyle brands.

Sonja Buocz-Lamatsch, VP Central and Eastern Europe, AVIAREPS:

“We’re honored to be representing RAKTDA in the Czech Republic, Slovakia and Romania. As travel opens up again this year, we’re looking forward to utilizing our knowledge of the local markets in Europe to bring Ras al Khaimah’s exceptional offering to travelers eager to start exploring the world again, but conscious of the new responsibilities that entails.”

Despite the challenges posed by the pandemic, the destination’s agility in addressing the situation has led to a series of recognitions. It was the first destination to be certified as safe by both Bureau Veritas and the World Travel and Tourism Council (WTTC). Ras Al Khaimah was also named the Gulf Tourism Capital for the second consecutive year.

Communicating new safety measures alongside the traditional aspects of tourism is a balancing act, but AVIAREPS knows the travel sector inside and out and boasts powerful synergies between tourism, aviation and trade. Drawing on this expertise and their extensive industry contacts, the local teams will provide strategic PR and trade marketing support to quickly and effectively raise awareness and increase the number of travelers from the Czech Republic, Slovakia and Romania.

About the Ras Al Khaimah Tourism Development Authority (RAKTDA)

Ras Al Khaimah Tourism Development Authority was established in May 2011 under the government of Ras Al Khaimah. Ras Al Khaimah TDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.

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About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com.

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