Proflight Zambia selects AVIAREPS as General Sales Agent in South Africa

02 October 2019

AVIAREPS to provide 360° portfolio of GSA services to Zambia’s leading airline

Proflight Zambia has announced the appointment of AVIAREPS as its General Sales Agent (GSA) in the Republic of South Africa (RSA).

AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, will provide Proflight with a 360-degree portfolio of GSA services, including support in customer service, sales and reservations, marketing, branding, public relations, events, finance and IT.

Barbara Namwila, Proflight Zambia Sales and Marketing Manager said:

“Proflight Zambia is spreading its wings across the region, adding a service direct from Johannesburg to Ndola from September 2019, in addition to our existing international routes from Lusaka to Durban and Lilongwe. As we grow, we need reliable, professional support in sales, which is why we chose AVIAREPS as our partner in South Africa.”

Effective immediately, AVIAREPS will use its global network and extensive experience in aviation to provide Proflight with the highest level of representation and services in RSA. Through proactive and targeted marketing, the team will build and maintain the necessary relationships in the market to further strengthen the unique Proflight brand.

Charmaine Thome, General Manager, AVIAREPS Southern Africa said:

“Zambia is home to breathtaking nature, wildlife and culture, and we are excited to bring this to the RSA market. With our long-standing connections and heritage in aviation, we are able to effectively showcase Proflight’s routes and services and generate more traffic on its routes from RSA.”

The Republic of Zambia is a landlocked country located in southern Africa and is home to diverse wildlife and rugged terrain. One of its major attractions is the spectacular natural wonder Victoria Falls at Livingstone. Located on the Zambezi River on the border with Zimbabwe, Victoria Falls is double the height of Niagara Falls and is known as the greatest curtain of falling water in the world. Proflight flies daily from Lusaka to Livingstone.

About Proflight Zambia

Proflight Zambia was established in 1991 and is Zambia’s leading scheduled airline. From its base in Lusaka its domestic routes include Livingstone, Mfuwe, Ndola and Solwezi, and regional routes from Lusaka to Lilongwe in Malawi and Durban, and from Ndola to Johannesburg.

The airline prides itself in providing a safe, reliable, efficient and friendly service, and offering good value to business and leisure travellers locally and internationally.

The airline operates a 50-seater Bombardier CRJ-100 jet, 50-seat Bombardier Dash 8-300, and three 29-seater Jetstream 41 aircraft.

More information is available at


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network of more than 800 experienced professionals now spans 67 owned offices in 48 countries.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

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