NYC & Company reappoints AVIAREPS as Representative in Germany, Austria, Switzerland, and Spain

18 November 2021

AVIAREPS to promote New York City through strategic sales, marketing, and public relations services in Spain and German-speaking Europe

NYC & Company, the official destination marketing organization and convention and visitors bureau for New York City’s five boroughs, reappointed AVIAREPS as marketing and PR representative in Germany, Austria, and Switzerland (the DACH region) as well as in Spain. With the opening of the US borders to vaccinated international travelers at the beginning of November, NYC & Company resumed the contract with AVIAREPS Spain and with AVIAREPS Germany – the latter will represent NYC & Company in Germany, Austria, and Switzerland.

AVIAREPS’ dedicated teams of tourism experts in Germany and Spain will provide NYC & Company a full range of sales, marketing, public relations, and MICE services to restore and grow visitor numbers from Spain and the DACH region. The teams will implement market-specific trade, PR, and marketing strategies to support New York City’s safe and responsible reopening for leisure and business travel.

New York City and its vibrant neighborhoods across the five boroughs Brooklyn, Queens, Manhattan, Bronx, and Staten Island are ready to welcome back visitors. The city awaits international tourists with new attractions and openings: new Broadway highlights, hotel openings, breathtaking attractions such as the new observation deck SUMMIT One Vanderbilt, as well as new restaurants, art projects, and outdoor activities. By the end of 2021, New York City is expected to have 110,000 hotel rooms in active inventory.

New York City is not only one of the most exciting places to visit but also one of the safest from a health perspective. The city recently introduced the “Key to NYC” program, requiring people ages 12 and older to show proof of vaccination against Covid-19 for most indoor activities, including at restaurants, museums, attractions, performing arts and concert venues, sporting arenas, fitness centers, and more.

Fred Dixon, President and CEO, NYC & Company:

“We are happy and excited about reactivating our partnership with AVIAREPS, who has been our partner for more than 15 years. It’s a great moment for us to reconnect with our travel audiences in Spain, Germany, Austria, and Switzerland. Travelers planning a visit to New York City can expect it to be an experience that will not only exceed expectations but also be a safe bet. As New York City rebounds and visitors return to our vibrant neighborhoods across the five boroughs, an entire new slate of offerings awaits. Keeping with NYC’s tradition of constant renewal and reinvention, new world-class products and infrastructure join our best-known icons to keep NYC the most exhilarating and welcoming urban destination in the world. New York City is ready and excited to welcome back visitors from Europe!”

Thomas Drechsler, COO Tourism, AVIAREPS:

“We’re honored that our long-standing client NYC & Company reappointed us as their official representative in Spain and the DACH region with immediate effect. We are looking forward to utilizing our knowledge of the local markets and our strong trade and media connections to bring New York City’s unique offerings to travelers from Spain and the DACH region. With our large network and the creative ideas of our teams, we will help to restore and increase the visitor numbers from Spain, Germany, Austria, and Switzerland, and will successfully support the tourism recovery process in New York City.”

For more information, contact Julia Reinert, Manager Corporate Communications at AVIAREPS.

About NYC & Company

NYC & Company is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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