The Tobago Tourism Agency Limited (TTAL) has appointed AVIAREPS, the global leader and expert in developing and shaping international tourism and aviation demand and spend, as its marketing and promotion representative in Sweden, Norway and Denmark. The appointment, which comes into immediate effect, is part of TTAL’s plan to further expand and promote the island unique tourism offerings and the authentic Caribbean experiences within Northern Europe.
Mr. Louis E A Lewis, Chief Executive Officer, Tobago Tourism Agency Ltd in Tobago:
"TTAL is fully committed to further developing and deepening our industry ties and consumer appeal within Northern European markets. With the appointment of AVIAREPS in Sweden, Norway and Denmark as our marketing representative, we believe we have the right partner for an ongoing and meaningful engagement with the local travel industry, media, influencers and consumers, to bring an increasing number of tourists from these countries to untouched Tobago!”
In TTAL officially launched its ‘Tobago Beyond’ concept which will encourage visitors to explore the extraordinary Caribbean island. Unspoilt, untouched, undiscovered Tobago. TTAL has sub-themes reflecting Sea and Beach, Local Culture, People and Heritage, Eco Adventure and Nature, Romance and Weddings. All TTAL overseas offices are currently working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Weddings and Honeymooners, and families.
Thomas Drechsler says, Chief Operating Officer Tourism, AVIAREPS:
“It’s a great honour working with TTAL for Sweden, Norway and Denmark where our teams of travel trade and PR professionals will help contribute to expanding the number of visitors and spend from Northern Europe, thereby realising the strategic goals put in place for the region.”
About Tobago Tourism Agency Ltd.
The Tobago Tourism Agency Limited (TTAL) was established by the Tobago House of Assembly in as the execution agency responsible for driving the rejuvenation and competitiveness of tourism in Tobago. The core mandate of the TTAL is to lead the (re) development of the island’s tourism product and the marketing and (re) positioning of Tobago as a premier island destination founded on the principles of sustainable development.
Founded in Germany in with an extensive office network that spans all six inhabited continents with 66 self-owned offices across 48 countries, the AVIAREPS Group is the world’s leading airline and tourism promotion company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.
For further information on how AVIAREPS can assist your organisation to expand its commercial footprint, please visit the AVIAREPS Website, or follow us on: