“With increased direct air service from both Spain and Italy, the region has demonstrated its potential as a growing market for outbound travel,”said Kathy Smits, Vice President, International Tourism of Los Angeles Tourism.
“We are pleased to step up our efforts with AVIAREPS and look forward to welcoming more Spanish and Italian travelers to L.A.”There are now 24 weekly direct flights to LAX from Madrid, Barcelona, Milan and Rome. Combined, Spain and Italy have shown double-digit growth of visitation in the past year with a total of 159,000 Spanish and Italian travelers visiting L.A. in 2018. AVIAREPS will work closely with the Los Angeles Tourism team to expand the destination product and foster relationships with travel trade and airlines, reporting directly to Los Angeles Tourism’s regional office in London.
"Los Angeles is such an exciting addition to our portfolio,"said Giulio Santoro, Regional Manager of AVIAREPS Italy and Spain.
“It’s an iconic travel destination with endless sunny days, iconic attractions, a burgeoning food scene and world-class cultural institutes – all of which are highly attractive to visitors from Spain and Italy.”