Japan National Tourism Organization announces partnership with AVIAREPS in Israel

25 April 2022

AVIAREPS to promote JNTO through trade, marketing and PR activities in Israel

With immediate effect, the Japan National Tourism Organization (JNTO) appointed AVIAREPS as representation agency in Israel. The appointment comes after several years of successful partnership between the two companies in the UAE, Turkey, the Netherlands, the Nordic countries and the United Kingdom. As part of the agreement, AVIAREPS, the global leader in tourism, aviation and hospitality representation with 65 offices in 48 countries around the world, will provide JNTO with a complete portfolio of trade, marketing and public relations services.

Japan is a multi-faceted tourism destination with stunning landscapes, vibrant cities, diverse culture and a wide variety of culinary experiences. The country consists of 6,852 islands and is blessed with a rich natural environment, offering multiple activities for visitors such as skiing, scuba diving and traditional Zen experiences. The Japanese government has made inbound tourism an important pillar of its national growth strategy. JNTO’s mission is to promote Japan as an attractive travel destination around the world and to boost inbound tourism.

The AVIAREPS team in Israel will help JNTO achieve its goals of expanding and consolidating its presence in Israel by implementing targeted PR and marketing strategies. Using their local knowledge and expertise, the AVIAREPS tourism experts will develop market-specific strategies to promote Japan’s unique offerings and to increase visitor numbers from Israel.

Jun Jinushi, Executive Director at JNTO London Office:

“The year 2022 celebrates the 70th anniversary of the establishment of diplomatic relations between Japan and Israel, and it is truly an exciting year for us to promote Japan tourism further to Israel. From Michelin-starred cuisine to powder snow skiing, Japan has a unique tourism offering. There is always something of interest to catch your eye whatever season you visit. Over the past years, the world has gone through challenging times. As we continue preparing to welcome back international tourists, having the world's leading agency on the ground in Israel is invaluable for us to adapt to an unpredictable environment. We are greatly looking forward to working with AVIAREPS.”

Thomas Drechsler, COO Tourism at AVIAREPS:

“We are grateful that, after several years of working with JNTO in the UAE, the UK and other markets, they have entrusted us with full representation services also in Israel. The Israeli market provides a massive opportunity for Japan. We look forward to supporting JNTO with our local expertise and our strong trade connections with the goal to increase the number of visitors from Israel.”

For more information, contact Julia Reinert, Corporate Communications Manager at AVIAREPS.

About JNTO

Japan National Tourism Organization (JNTO), a public organization of the Japanese government, promotes Japan as a leisure and business destination with the aims of encouraging international visitors to delve deeper into Japanese culture and furthering exchange between Japan and the wider world. The JNTO London office works across 7 designated markets to disseminate information on Japan, conduct publicity and exhibitions around travel to Japan, develop tours to Japan, and much more.

For more information, please visit: www.japan.travel/en/uk/

JNTO social channels:





AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

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