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Hong Kong Tourism Board expands partnership with AVIAREPS to Spain, Italy, the Netherlands, Belgium, and Switzerland

AVIAREPS, the world's leading international representation, marketing, and communications company for aviation, tourism, hospitality, and food & beverage brands, has been officially appointed as the Marketing and PR Representative for the Hong Kong Tourism Board (HKTB) in Spain, Italy, the Netherlands, Belgium, and Switzerland under a 1-year partnership.

The appointment builds on the successful collaboration between HKTB and AVIAREPS in the GCC region, where AVIAREPS has been representing the destination since early 2024. The expansion of the existing partnership between HKTB and AVIAREPS aims at enhancing Hong Kong’s visibility, strengthen marketing and media relations, and stimulate tourism growth from these strategically important European markets.

Working closely with the HKTB Team in London, AVIAREPS will drive targeted marketing initiatives designed to boost visibility and elevate awareness of Hong Kong as a premier holiday destination. The agency will execute comprehensive marketing and public relations services across all five markets, with a strong emphasis on converting interest into bookings via trade partners. Activities will include tour operator and airline partnership initiatives, targeted sales calls, travel agent workshops and training, as well as press and influencer familiarisation trips, all designed to promote the destination’s core experiences and key events and ultimately boost travel to Hong Kong.

With its vibrant blend of ancient tradition and modern energy, Hong Kong offers travellers a unique destination experience where East meets West. From its world-famous skyline and Michelin-starred cuisine to hiking trails, street markets, and cultural festivals, the city has re-emerged as a leading international destination with something to offer for every type of traveller.

Thomas Drechsler, COO Tourism at AVIAREPS: "We are happy about the expansion of our relationship with the Hong Kong Tourism Board and about their trust in us now also in key European markets. Hong Kong is a city that never fails to inspire and with our teams on the ground in Spain, Italy, the Netherlands, Belgium and Switzerland, we are committed to spreading Hong Kong’s message and connecting travellers and trade partners with everything the city has to offer.”

Anette Wendel-Menke, Director, Europe at Hong Kong Tourism Board: “Europe continues to be an important tourism source region for Hong Kong, and we are excited to work with AVIAREPS to further develop our presence in the five European markets with the aim of boosting visitation numbers from these markets in 2025 and beyond. Their strong understanding of both the travel trade and media environments, along with their ability to deliver creative, market-driven strategies, makes them the ideal partner to help us deepen engagement, strengthen our brand, and welcome more European visitors to Hong Kong.”

For enquiries and partnership opportunities, HKTB@aviareps.com

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About the Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) is a government-subvented organisation established in 2001, following the reconstitution of the former Hong Kong Tourist Association (founded in 1957). HKTB’s mission is to promote Hong Kong as a leading international city in Asia and a world-class travel destination.

In partnership with the travel industry, government bodies, and other tourism stakeholders, HKTB develops marketing strategies, conducts visitor research, and delivers global campaigns and events to enhance Hong Kong’s image and enrich the visitor experience. Through its worldwide offices, HKTB aims to drive tourism growth, strengthen the city’s position on the global stage, and create long-term value for Hong Kong’s tourism economy.

For more information, visit Hong Kong Tourism Board website.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit AVIAREPS website. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.