Grecotel extends GSA partnership with AVIAREPS to German market

28 November 2019

AVIAREPS now supporting sales initiatives as GSA in Germany and Belgium

AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, has been appointed General Sales Agent (GSA) and marketing representative in Germany with immediate effect by the luxury hotel collection Grecotel Hotels & Resorts. The appointment comes after more than a year of successful sales cooperation between the two companies in Belgium.

Grecotel is the leading luxury hotel collection in Greece with 32 luxury hotels and resorts across the country’s most beautiful destinations. As the group’s GSA in Germany, AVIAREPS will promote the brand’s wide variety of accommodations and authentic experiences among German luxury travelers, including its premium membership clubs and flexible dining concepts.

Antonios I. Stamnas, Sales Director, Grecotel said:

“After a great partnership in Belgium, we are pleased to be extending our cooperation with AVIAREPS in Germany. The German market offers a lot of potential for our exclusive offering, and by combining our efforts with AVIAREPS’ extensive local knowledge in luxury hospitality, we will be able to connect with a new audience of German travelers looking for a unique and luxurious experience in Greece.  We anticipate increased brand awareness for Grecotel internationally as well as a long and fruitful collaboration with our new partners.”

In the nearly five decades since the company’s foundation, Grecotel Hotels & Resorts has become well-known not only for its guest satisfaction, but also for its sustainability efforts. With thousands of awards and certifications, the group has become a leading example for sustainability in the region. A key concern of Grecotel management is to contribute to the development of environmental awareness and behavior through the company’s business practices and sustainable actions. The aim of this is to develop actions to tackle climate change and sustainable development that respects the local tradition and the needs of the people.

Thomas Drechsler, Chief Operating Officer Tourism, AVIAREPS said:

“Across the board, more and more travelers are looking for authentic experiences that stand out from the rest. Grecotel goes above and beyond offering impeccable luxury accommodations by making their guests feel like part of the family from the moment they arrive. With their membership clubs, dining programs, family and kids activities, unique experiences, top spa therapies, superb wedding and honeymoon options, a traditional farm in Crete -AgrecoFarms, a traditional Park & Museum in Corfu -Danilia, and sustainable mentality, guests are sure to have a one-of-a-kind trip, and we’re excited to help make that offering resonate with German luxury travelers.”

The Richmond Hotel Group is well-known for its commitment to sustainability. In just the last five years, they have won more than 10 awards and certifications for energy reduction and smart building programs. Throughout the company, every employee is empowered to play a role in their sustainable initiatives and regular training sessions and workshops ensure active participation.

About Grecotel Hotels & Resorts

Grecotel Hotels & Resorts, the leading luxury hotel collection in Greece, delivers sophisticated lifestyle experiences for travelers in the country's most beloved destinations. After almost 50 years of dynamic presence in the country, Grecotel has grown to support 12 tourist destinations in Greece. Each of Grecotel's 32 luxury hotels and resorts is a unique architectural experience and a paradise of opulent amenities, gourmet restaurants and elegant details embodying the essence of Greek hospitality.

With 16,500 beds, Grecotel Hotels & Resorts accommodate about 350,000 visitors from more than 150 countries every year. The company's assets also include 15,000 m of coastline, 200 restaurants and bars, 10 conference centers with 60 meeting rooms totaling 11,500 m² and 3 thalassotherapy centers totaling 6,500 m².

grecotel.com, @grecotel, #myGrecotel

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network of more than 800 experienced professionals now spans 67 owned offices in 48 countries.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com.

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