EL AL Israel Airlines appoints AVIAREPS as General Sales Agent in Colombia and Hungary, expanding Partnership to a total of 12 Markets

11 November 2022

AVIAREPS to support EL AL with strategic sales activities in Colombia and Hungary

Effective October 1st, EL AL Israel Airlines, the national carrier of Israel, appointed AVIAREPS as General Sales Agent (GSA) in Colombia and Hungary. With the appointment in two new markets, EL AL expands the partnership with AVIAREPS to a total of 12 markets worldwide, including six markets in Latin America. AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, will provide EL AL with a full range of sales, reservations and ticketing services and support the airline’s growth in Colombia and Hungary.

EL AL, headquartered at Ben Gurion Airport in Israel, operates domestic and international flights to more than 40 destinations in Europe, the Middle East, the Americas, Africa and Asia. The airline’s fleet currently consists of 45 Boeing aircraft, including 15 Boeing 787 Dreamliner. EL AL is known for its high-quality service and is considered one of the safest airlines in the world.

In addition to Colombia and Hungary, AVIAREPS represents EL AL as GSA in Norway, Sweden, Denmark, Japan, China, Brazil, Argentina, Mexico, Chile and Panama.

Kobi Golan, AVP International Operations at EL AL:
“We are pleased to expand our partnership with AVIAREPS and to appoint them as GSA in Colombia and Hungary. AVIAREPS has been a reliable partner for us over the past years and we are convinced that their local airline experts will help us expand our presence and increase sales in Colombia and Hungary. Our partnership with Aviareps in Hungary is an important milestone in the relations between the companies, as it will be the first appointment of Aviareps as EL AL's GSA in a European country with direct flights to and from Israel, in which the Sales and services were performed by EL AL until the transfer to Aviareps. We look forward to bringing our high-quality and safe flight experience to travelers from these countries and to offering them convenient connections to Israel and onwards.”
Marcelo Kaiser, COO Aviation, AVIAREPS:
“We are very proud about the appointment as General Sales Agent for EL AL in Colombia and Hungary. Our aviation expert teams in both countries will support EL AL with their expertise and knowledge of the local markets and will help strengthen the brand awareness of the airline with the ultimate goal of increasing El AL’s ticket sales. The appointment as GSA in Hungary and Colombia expands our partnership with EL AL to 12 markets worldwide and we feel honored about the given trust. We’ve continuously seen our partnership with EL AL grow and we look forward to working with them also in Colombia and Hungary.”


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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