Croatian National Tourist Board reappoints AVIAREPS as Pan-European PR Agency

23 February 2023

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AVIAREPS to provide PR services to CNTB in 13 European markets

Following an official tender, the Croatian National TouristBoard (CNTB) has reappointed AVIAREPS as its Pan-European PR Agency for the third time. AVIAREPS will be responsible for handling CNTB's public relations in 13 European markets: Austria, Belgium, Czech Republic, Germany, Hungary, Netherlands, Norway, Poland, Slovenia, Slovakia, Sweden, Switzerland, and the United Kingdom.

AVIAREPS, the global leader in tourism, aviation and hospitality representation with 65 offices in 59 countries around the world, has extensive experience in promoting destinations. CNTB started the partnership with AVIAREPS in 2021. The reappointment of AVIAREPS as CNTB's PR agency reaffirms the successful collaboration between the two entities and demonstrates a strong commitment to the development of Croatia's tourism industry. 

AVIAREPS’ tourism expert teams in the local markets will increase the awareness of Croatia's diverse tourism products and experiences, including its stunning beaches, rich cultural heritage, and beautiful natural landscapes. In addition, AVIAREPS will promote Croatia’s efforts to support sustainable and responsible tourism – an aspect that is becoming increasingly important to travelers.

Croatia's recent admission into the Schengen area and the introduction of the Euro are considered to be a major boost for the country's tourism industry. Travelers from within the Schengen areaare now able to enter the country without border controls, making it easier and more convenient for tourists to explore all that Croatia has to offer. In addition, the introduction of the Euro further enhances the country's appeal as a top tourist destination in Europe. These recent developments represent a significant milestone in Croatia's efforts to attract more visitors and position itself as a leading tourism destination in the region.

LucijanaNatalijaJerković, Head of Global PR of the Croatian National Tourist Board:"We are pleased to continue our successful partnership with AVIAREPS and are confident that they will help us to further promote Croatia as a top tourist destination in Europe.In 2022, 18.9 million tourists visited Croatia, making 104.8 million overnight stays, a significant increase on 2021 and 96% of nights recorded in 2019. We are convinced that the numbers will increase further in 2023 and look forward to continue working with AVIAREPS, who has been a trusted partner for us during the last two years.”

Thomas Drechsler, COO Tourism at AVIAREPS: "We are delighted to be chosen again by the Croatian National Tourism Board as their Pan-European PR Agency. We look forward to continuing to work with them to showcase Croatia's incredible tourism offerings to travelers in Europe. With our large network of AVIAREPS offices in Europe, we ensure a coordinated PR approach, managed centrally from our hub in Munich. Croatia’s recent admission to the Schengen area and the introduction of the Euro will have a major impact on the tourism development and we look forward to supporting CNTB in positioning Croatia as a top of mind destination within Europe.”


About the Croatian National Tourist Board

The Croatian National Tourist Board (CNTB) is a national tourist organization founded with the aim of creating and promoting the identity and reputation of Croatian tourism domestically and internationally. CNTB activities include both planning and implementing the promotional strategy, as well as proposing and implementing promotional activities that are of common interest to all entities in tourism, and raising the level of quality of the entire Croatian tourist offer.

The most significant tasks of the CNTB include the organization, implementation and supervision of all activities related to the branding and promotion of the tourist product of the Republic of Croatia, unification of the overall Croatian tourist offer, implementation of operational market research for the promotion of Croatian tourism, evaluation of the implemented promotional activities and others. For more information about the CNTB, visit


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us onFacebook, LinkedIn and Instagram.

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