Croatian National Tourist Board reappoints AVIAREPS as pan-European PR Agency

06 April 2022

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In addition, AVIAREPS will support CNTB with strategic marketing activities in four markets

Following an official tender, the Croatian National Tourist Board (CNTB) has reappointed AVIAREPS, the global leader in tourism, aviation and hospitality representation with 64 offices in 47 countries around the world, as their pan-European public relations agency in 10 European markets: Austria, Belgium, the Czech Republic, Germany, Netherlands, Norway, Slovakia, Sweden, Switzerland and the United Kingdom. AVIAREPS will furthermore support CNTB with strategic media buying in four of the markets.

CNTB started the partnership with AVIAREPS one year ago and has now strengthened it by again choosing AVIAREPS as its representation agency in several European markets. The extensive network of AVIAREPS offices in Europe ensures a coordinated PR approach in all ten countries. AVIAREPS’ local teams of tourism experts in the markets will develop strong and effective media and PR activities adapted to the local market and in line with CNTB's overall communication strategy for Europe. In addition, AVIAREPS will reinforce CNTB’s messaging through strategic media buying activities in Austria, Czech Republic, the Netherlands and Sweden.

Croatia is known for its stunning beaches, beautiful islands, vibrant cities and countless natural wonders. As one of the first countries in Europe to reopen its borders to tourists, Croatia has implemented comprehensive health regulations and safety measures to ensure safe travel. AVIAREPS will continue to position Croatia as a safe and responsible travel destination as the tourism industry further moves towards recovery. In addition to the importance of safety, AVIAREPS will promote Croatia’s efforts to support sustainable and responsible tourism – an aspect that is becoming increasingly important to travelers.

In 2021, Croatia counted 13.8 million tourist arrivals – almost 70% of pre-pandemic levels - and achieved the highest tourist traffic in the Mediterranean.

Lucijana Natalija Jerković, Head of Global PR of the Croatian National Tourist Board: “We are happy and excited about reappointing AVIAREPS as our pan-European PR Agency! AVIAREPS has been a strong and reliable partner during the last year and helped us position Croatia as a safe, versatile and high-quality travel destination through strategic PR activities and targeted media buying promotion. Last year, Croatia counted the highest tourist traffic in the Mediterranean and we expect tourist numbers to grow even further this year. Croatia is ready to welcome tourists from all over Europe and we look forward to working with AVIAREPS to promote Croatia as one of the safest and most desired destinations.”

Thomas Drechsler, COO Tourism at AVIAREPS: “We are very proud of the reappointment as pan-European PR agency for CNTB. With our local AVIAREPS offices in all ten countries, we are able to coordinate all PR activities centrally from our hub in Munich and to adapt and further develop them locally through our experts in the markets. This approach has been very successful in the past year and we look forward to positioning Croatia as a top-of-mind destination for travelers from Europe. We are also pleased to additionally support Croatia with media buying activities in four countries and to use the existing synergies to strengthen CNTB’s messaging through different channels.”


About the Croatian National Tourist Board

The Croatian National Tourist Board (CNTB) is a national tourist organization founded with the aim of creating and promoting the identity and reputation of Croatian tourism domestically and internationally. CNTB activities include both planning and implementing the promotional strategy, as well as proposing and implementing promotional activities that are of common interest to all entities in tourism, and raising the level of quality of the entire Croatian tourist offer.
The most significant tasks of the CNTB include the organization, implementation and supervision of all activities related to the branding and promotion of the tourist product of the Republic of Croatia, unification of the overall Croatian tourist offer, implementation of operational market research for the promotion of Croatian tourism, evaluation of the implemented promotional activities and others. For more information about the CNTB, visit


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
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