British Virgin Islands Expands Into New Markets with AVIAREPS

04 May 2021

AVIAREPS Italy now joined by France and the Nordics to provide BVI public relations and marketing support

Following through on a mandate from Premier Honourable Andrew A. Fahie and the Board of Directors to have one agency with the optimal combination of public relations, travel trade connections and expert knowledge of the markets to represent us in multiple European markets, the British Virgin Islands (BVI) Tourist Board & Film Commission has contracted AVIAREPS.

AVIAREPS will help the destination achieve its goals of expanding into new European markets as well as consolidating its presence in established markets. One of the world’s leading sales, marketing & communications agencies for travel and lifestyle brands, AVIAREPS, will provide public relations and marketing representation in Italy, France, French-speaking Switzerland and the Nordic region (Sweden, Norway, Denmark and Finland). The agency’s dedicated teams will implement market-specific PR and marketing strategies to support the BVI’s continued safe and responsible phased reopening for leisure and business travel this year.

The British Virgin Islands is a stunning archipelago located in the northeastern Caribbean Sea. The island chain is made up of the four major islands Tortola, Virgin Gorda, Anegada, and Jost Van Dyke, as well as more than 50 smaller islands, rocks and cays. Apart from the BVI’s well-known natural landscapes, rock formations, coral reefs and miles of coast perfect for sailing, the destination also boasts a rich local culture and cuisine, with all the modern amenities leisure and business travelers expect.

Using their local knowledge and expertise in public relations and marketing, the AVIAREPS teams will work to bring the BVI’s unique offerings to more travelers by implementing strategies focused on the following areas:

  • Promoting the opportunities in the MICE (Meetings, Incentives, Conferences & Events) sector for businesses looking to reconnect in a safe and responsible environment
  • Tapping the demand for sailing vacations for which the Territory has gained its reputation as the Sailing Capital of the World
  • Educating the travel trade and consumers on the BVI’s rebooted and revitalized accommodations sector, including new and renovated resorts and villas
  • Reaffirming the Territory’s position as a leading destination for weddings, honeymoons and other celebrations
  • Executing the BVI Tourist Board & Film Commission’s international promotions “Find Yourself Here” and “Something to Celebrate”

Clive McCoy, BVI Director of Tourism:

“We were challenged by the Premier and our Board of Directors to find one agency to represent the destination in multiple European markets. After considering various options, we selected AVIAREPS, not only because they have ably represented us in the Italian market for the past 6 years but because of their 27 years of experience as a marketing agency and their wide network of offices throughout Europe and worldwide. We’re impressed with the fact that they rely on a network of staff and associates that are not only expert marketers but also have an intimate local knowledge of their respective markets. That is the reason why we are excited to work with AVIAREPS to further penetrate the European markets and expand into the Nordic countries.”

Thomas Drechsler, COO Tourism, AVIAREPS:

“We’re grateful that, after many years of working with the BVI in Italy, they have entrusted us in even more markets. We’re looking forward to helping them navigate their safe reopening in multiple European regions while building on the great foundation we’ve helped establish in the Italian market.”

About the British Virgin Islands

Known as a treasured destination rich in undiscovered experiences, the British Virgin Islands (BVI) is an alluring archipelago comprising 60 islands and cays located in the north-eastern region of the Caribbean Sea. With plentiful private villas and luxury boutique resorts, there is no shortage of accommodations from which to choose, whether for leisure or MICE (meetings, events and incentives) travel. The BVI has long been hailed as the sailing capital of the world for its line-of-sight sailing, myriad boat charter options (bareboat, crewed, powered, traditional hoisted sail) and an array of experiences catering specially to yachties. The BVI is continually recognized with accolades including “Top Islands in the Caribbean, Bermuda and the Bahamas” in Travel + Leisure’s World’s Best Awards 2020, placing #2 on The New York Times' coveted "52 Places to Go in 2020' list and ranking "#1 Best Place to Visit in the Caribbean" by U.S. News & World Report in 2017, 2018 and 2019. For more information on how to experience BVILOVE, visit the British Virgin Islands Tourist Board & Film Commission website at www.bvitourism.com or contact 1-800-835-8530.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com.

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