Braathens Regional Airlines chooses AVIAREPS as sales and marketing representation for France, Germany, Estonia and Latvia

10 March 2020

AVIAREPS to serve as General Sales Agent (GSA) and marketing representative in four European markets

Sweden’s regional airline Braathens Regional Airlines has partnered with AVIAREPS to strengthen their European sales and marketing strategy. With immediate effect, AVIAREPS is responsible for Braathens Regional Airlines’ sales promotions and marketing in France, Germany, Estonia and Latvia.

Braathens Regional Airlines is currently expanding their international network, recently announcing new services from Stockholm-Bromma to Riga, Tallinn and Kuressaare Airport on the island of Saaremaa in Estonia. The airline will also operate flights from Lyon to Gothenburg. From Germany, flights from Berlin-Tegel to Gothenburg and Malmö will be offered from the end of March, in addition to the existing connections from Berlin to Växjö. By utilizing the global network of aviation and travel experts at AVIAREPS, the airline will be able to further expand their international footprint and grow their passenger numbers to Sweden.

Ulrika Matsgard, Commercial Director of Braathens Regional Airlines said:

“We are delighted to appoint AVIAREPS in these key European markets. We are currently expanding our network internationally and Germany, France, Estonia and Latvia are growing markets for us. We are looking forward to working with AVIAREPS as our official representative in these territories and growing further – outside of Sweden.”

Edgar Lacker, Chief Executive Officer of AVIAREPS said:

“We are seeing that traffic to Scandinavia has been growing and are pleased to have a new airline partner in these various markets. Our team of experts will be working to increase demand for Braathens Regional Airlines’ international routes to Sweden, promoting their efforts to bring seamless travel options throughout Europe.”

Braathens Regional Airlines has approximately 30% market share of Swedish domestic aviation in total. The airline’s flights are available via all major GDS systems. Additionally, tickets can be booked on their website


About Braathens Regional Airlines

BRA stands for Braathens Regional Airlines. In Swedish, "BRA" means good, which is how the airline wants their customers to perceive them.

Braathens Regional Airlines is a modern airline that was formed in 2016 after a merger of several Swedish regional airlines, who were already in the same Swedish corporate group. Today the airline serves various destinations in Sweden, such as Stockholm (Bromma), Gothenburg, Malmö, Umeå, Visby, Kalmar Öland, Ronneby Karlskrona, Sundsvall, Ängelholm Helsingborg, Östersund Åre, Växjö, Trollhättan Vänersborg, Halmstad, Kristianstad, Örnsköldsvik, Sälen (winter season) and Norrköping (to/from Visby during the summer).

Additionally the airline flies directly to Helsinki from Stockholm Bromma and Umeå, and from Visby in Gotland during summer. Services from Berlin to Växjö, and from Gothenburg and Malmö are offered as of April 2020. From Tallinn and Riga direct services to Stockholm Bromma are offered. Starting 30 March 2020. Additional services from Lyon in France to Gothenburg are offered. And Stockholm – Sandefjord/Torp in Norway.

Braathens Regional Airlines carries 2 million passengers with a market share of around 30% at the same time the airline achieved 93.2% on-time performance 2019. For more information, please visit


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network of more than 800 experienced professionals now spans 67 owned offices in 48 countries.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

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