Bamboo Airways appoints AVIAREPS as GSA in four European countries and expands partnership to a total of 13 markets

21 July 2021

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AVIAREPS will serve as Bamboo Airways’ General Sales Agent in Spain, Portugal, Italy and Greece

Bamboo Airways has chosen AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, as its General Sales Agent (GSA) in Italy, Spain, Portugal and Greece. With immediate effect, AVIAREPS will support the Vietnamese airline with sales and marketing strategies as it expands to new European routes. With the appointment for these four new markets, AVIAREPS gets the role of GSA for Bamboo Airways in a total of thirteen countries: Germany, Austria, Switzerland, Czech Republic, Poland, Slovakia, Russia, Thailand, the United States, and the four new markets Italy, Spain, Portugal, and Greece.

Bamboo Airways is the first airline in Vietnam aiming to provide 5-star services on every flight with a sense of dedication and hospitality. Bamboo Airways currently operates a diverse domestic network covering Vietnam while constantly expanding international nonstop flights across Asia, Australia, and Europe. Europe is considered an important step in the airline's expansion strategy, which in February 2022 inaugurated its first nonstop flight connecting Hanoi (Vietnam) and Frankfurt (Germany). The route is operated twice a week by a Boeing 787 Dreamliner and marked the first nonstop commercial service of Bamboo Airways to the Old Continent after the pandemic. Bamboo Airways plans to further expand its presence in Europe and the local AVIAREPS expert teams are excited to support the carrier in this process and to help grow passenger numbers to and from Europe.

Hoang Ngoc Thach, Deputy CCO, Bamboo Airways: “Bamboo Airways and AVIAREPS have reached a new level of partnership with the appointment of GSA for Italy, Spain, Portugal and Greece. Through our cooperation with AVIAREPS, we commit to bringing the world-class experience and seamless travel for our passengers, thereby contributing to the development of both continents. Given AVIAREPS’ prestige and expertise in the aviation industry, we are delighted to strengthen this partnership which will support Bamboo Airways in gearing up expansion in Europe and win customers’ hearts.”

Marcelo Kaiser, COO Aviation at AVIAREPS: “We are excited to support Bamboo Airways as GSA in four additional markets and feel honored about the given trust. We have seen our partnership with Bamboo Airways expand over the years and look forward to helping them grow further in Europe. Our talented and passionate teams specialized in airline promotion will do their best to increase not only awareness among European travelers, but also tickets sold.”

Giulio Santoro, General Manager Italy & Vice President South Europe, AVIAREPS: "Vietnam is an incredible destination, striking for its natural beauty and traditions full of charm. An essential destination for international tourism, which we are happy to enhance even more on the European territory. AVIAREPS has established a unique bond with Bamboo Airways and the European market based on the quality of its services and trust. This benefits both our partners and our customers."


About Bamboo Airways 

Established in 2017, Bamboo Airway spreads wings with a mission of connecting potential destinations to elevate images of Vietnamese people and culture on the international map. Bamboo Airways targets to become the first 5-star airline in Vietnam and bring experiences beyond expectation on every flight.
Bamboo Airways operates a wide domestic network across Vietnam, while constantly expanding international presence to Europe, Asia, Australia, and further to US in the future. Bamboo Airways was voted as airline with the best service in Vietnam, the favorite carrier of golfers in Vietnam, the Best Cabin Crew in Asia and Most Improved Airline in Asia.
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AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.
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