AVIAREPS announces European Union Virtual Fair

18 May 2020

Virtual event to start rebuilding EU and Chinese tourism on June 22-24, 2020

AVIAREPS is pleased to announce an innovative virtual fair for a selection of companies in the European and Chinese tourism industry. This virtual event with cutting-edge European technology is part of the Partnerships in European Tourism project, launched by the European Commission and funded by the European Union. The project consists of four matchmaking events between European Small and Medium Enterprises and Chinese buyers. The virtual fair is the first Business-to-Business matchmaking event, followed by live events in Berlin, Chengdu and Hangzhou in March, June and October 2021.

Before Covid-19 pandemic, Europe had become increasingly popular with Chinese travellers. More repeat visits, a strong interest in in-depth trips and younger generations of individual travellers, promised a bright tourism future. To rebuild this trend and to re-install the flows of visitors from the People’s Republic of China to the European Union, this virtual fair will be an important symbolic step in the right direction.

Virtual Fair: Rebuilding bridges after Covid-19

The virtual fair will take place on 22, 23 and 24 June 2020 and participation is free of charge. Chinese buyers and European sellers can attend presentations, interact with each other via 3D avatars and engage in qualitative one-on-one meetings. The virtual environment features two pavilions with booths that allow 40 European sellers to showcase their trans-European products to the Chinese travel trade.

Interested SME’s can register via this link.

Eric Philippart, Senior Expert at the European Commission, said:

“The timing of the reopening of the Schengen Zone is yet unknown, but first signs of recovery in Europe start to show. This virtual fair is an important opportunity to be ahead of the curve and to lead by example. By supporting the tourism industry, a sector that has been severely hit by the impact of Covid-19, the European Union will send out a signal of positivity and proactivity.”

Made possible by the European Commission, AVIAREPS and Hyperfair®

The European Commission has awarded the full project to AVIAREPS AG, founded in Germany in 1994 and the number one tourism representation company worldwide. With over 150 tourism and 100 aviation clients in 67 offices worldwide, AVIAREPS is the perfect partner to bridge continents and cultures. The technology for the first virtual fair will be provided by Hyperfair®, owned by Vivactis Group.

About Partnerships in European Tourism

The Partnerships in European Tourism (PET) project is funded by the European Union, aimed at supporting European Small and Medium Enterprises in the tourism industry wishing to expand their business into the Chinese market. Through the organisation of B2B (virtual) fairs, webinars, e-learning and matchmaking events, the European Union will be facilitating new collaborations and partnerships around trans-European tourist products. Check the website for more information or watch an example of a Hyperfair® virtual event here.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network of more than 800 experienced professionals now spans 67 owned offices in 48 countries.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com.

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