Airlink chooses AVIAREPS for European sales and marketing representation

05 March 2020

AVIAREPS to serve as General Sales Agent (GSA) and marketing representative in 11 European markets

Airlink, South Africa’s largest privately owned regional feeder airline, has partnered with AVIAREPS to strengthen their European sales and marketing strategy. Commencing March 1, AVIAREPS will be responsible for Airlink’s sales promotions, marketing and public relations activities in a total of 11 European markets, including Belgium, Denmark, France, Germany, Italy, Luxembourg, the Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.

Airlink is constantly expanding their regional and domestic network, recently announcing a new service between Johannesburg and East London from March 16 to further increase traveler convenience on international feeder flights. Utilizing the global network of aviation and travel experts at AVIAREPS, the airline will be able to further expand their international footprint and grow their passenger numbers in Europe.

Rodger Foster, CEO and Managing Director, Airlink said:

“We are delighted to appoint AVIAREPS in these key European markets and look forward to working with their team of highly experienced professionals as we engage more closely with customers and industry partners in these territories.”

Oliver Küchler, Chief Operating Officer Aviation, AVIAREPS said:

“The African tourism industry is now the second-fastest growing in the world, but as demand increases, having reliable and convenient ways to get to and around the continent will become even more important. We are proud to support Airlink’s international growth and their efforts to bring seamless travel options to Europe.”

About Airlink

Airlink is a privately-owned BBBEE Level 4 business with strong institutional shareholders and a respectable track record of consistent profitability over the past 28 years. The regional feeder airline headquartered in Johannesburg has the largest fleet of commercial jetliners in Southern Africa operates more than 5 600 flights per month on more than 55 routes to 39 destinations in nine African countries and St Helena Island, with a better than 95% on time performance. Last year Airlink carried almost two million passengers on their more than 63 000 flights.

Airlink flights will operate under the “SA8” flight code until 10 June 2020, after which they will be operated under Airlink’s unique “4Z” code. Visit


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network of more than 800 experienced professionals now spans 67 owned offices in 48 countries.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

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