Airlink appoints AVIAREPS for North America and Asia – consolidating its International Representation with the Global General Sales Agency

07 March 2023

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Airlink, Southern Africa’s premier independent airline has appointed AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, as its General Sales Agent in its important North America and Asia source markets.

As a result, Airlink is now represented by AVIAREPS in 39 international markets on all five continents in a partnership to optimize Airlink’s footprint, grow its sales in key international markets and stimulate additional travel and tourism from those markets to Southern Africa.

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Carla da Silva, Airlink Executive Manager Sales & Marketing: “North America is a significant source market, not just for Airlink, but for businesses, entrepreneurs, and leisure travelers. Economic activity between South Africa and North America is increasing, including tourism, trade and commerce. Similarly, with Asia reopening we expect a surge in demand as re-emerges as another vital market for Airlink and the businesses and communities we serve. AVIAREPS will play an important role promoting Airlink, its reach, convenient schedule and connections, its service, and reliability - all the key considerations for anyone wanting to explore and take advantage of the opportunities that exist on both sides of the Atlantic and Indian oceans.”

Marcelo Kaiser, COO Aviation at AVIAREPS: “We feel honoured about the appointment as GSA for Airlink in North America and Asia and are thrilled to see our partnership with Airlink grow. Airlink is a dynamic carrier with a world-class product and offering. By extending our representation of Airlink, we will fly Airlink’s brand and boost its sales across all the major travel trade channels and platforms where AVIAREPS has a broad footprint in Asia, North America, Europe, East Africa and Latin America. This will also add mutual benefit and value to our firm. As a result, there is every incentive for us to work closely with Airlink and increase its penetration in these markets.”


About Airlink

Airlink was established in 1992 and is Southern Africa’s premier privately-owned, regional airline. Airlink serves these cities and other destinations throughout Southern Africa as well as Madagascar and St Helena Island. In addition, Airlink has a franchise arrangement with FlyNamibia and offers worldwide connections through its 29 interline and four codeshare partners with many trusted and well-known inter-continental brands.

Airlink has consistently been South Africa’s most on-time airline over the last two years*, with its fleet of more than 60 modern jetliners achieving a 96.94% average on-time performance so far this year. Airlink is an International Air Transport Association (IATA) member and accredited under its safety audit programme.

* measured by the Airports Company South Africa.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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