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AVIAREPS to provide full sales and marketing services to promote Air Cambodia’s new Japan routes

AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, has been appointed as the General Sales Agent (GSA) for Air Cambodia in Japan, effective immediately.

Under the new partnership, AVIAREPS will provide comprehensive sales, marketing, and reservation services, supporting the airline’s market entry and brand development in Japan as it launches new routes connecting Japan and Cambodia. The collaboration will include sales representation and trade training, promotion through corporate and specialised travel agencies as well as tour operators. Through its comprehensive approach, AVIAREPS will work to expand Air Cambodia’s presence in the Japanese market, strengthen relationships with travel partners, and drive awareness and bookings for the airline’s new flights between Japan and Cambodia.

Air Cambodia launched its new Tokyo – Fuzhou – Phnom Penh route on October 26th, 2025, operating three round trips per week with an Airbus A320 aircraft. This new service establishes direct connectivity between Japan and Cambodia, while also offering convenient travel options between Tokyo and Fuzhou. A second route, Osaka – Fuzhou – Phnom Penh, is planned to follow in March 2026, further expanding Air Cambodia’s network and enhancing air links between Japan and Cambodia.

Stephen Cox, General Manager AVIAREPS Japan: “We are proud to represent Air Cambodia in Japan and to support their strategic expansion into this key Asian market.Our local aviation experts will provide a full range of sales, marketing, and reservation services to build strong trade relationships, ensure effective distribution, and enhance awareness of Air Cambodia’s new routes among both travel partners and passengers.”

Kevin Li, General Manager, Air Cambodia Tokyo Office: “We are pleased to partner with AVIAREPS to support our entry into the Japanese market with these first ever flights between Tokyo and Phnom Penh via Fuzhou, and look forward to working together as we expand our services to this vital market.”

Founded in 1956, the airline rebranded to Air Cambodia in January 2025 to reflect its renewed strategic direction and international growth ambitions. Headquartered in Phnom Penh, Air Cambodia operates a modern fleet, offering both passenger and cargo services across Asia. As Cambodia’s National Flag Carrier, the airline continues to expand its regional network, strengthening connectivity between Cambodia and major destinations across the Asia-Pacific region.

Find out more about AVIAREPS’ Airline Sales & Marketing Services here: AVIAREPS Airline Services

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.