A Familiarization Trip with GCC Influencers to Trnava

Background

Nestled in the heart of Slovakia, Trnava is a city that offers a perfect blend of cultural exploration and wellness indulgence. The city boasts of excellent wellness facilities, and the Ensana Resort in Trnava is a prime example of it. The resort is a top-rated wellness destination, offering world-class spa services, luxurious accommodations, and a wide range of wellness activities to cater to every guest's needs. It's a perfect destination for anyone looking to relax, rejuvenate, and unwind.

Solution

• Trip with six GCC Influencers to the destination Trnava
• Create a campaign, that not only promotes the Ensana Resort's world-class wellness facilities but also showcases Trnava's cultural and historical attractions
• Influencers to highlight the city's iconic landmarks, such as St. John the Baptist Cathedral, the City Tower, Slovakiaring, Football Stadium DAC 1904 and the norther part of Slovania - Cicmany
• Explored the local cuisine, visited traditional restaurants and cafes, and shared their experiences with their followers

Results

• The six GCC influencers who participated in the campaign generated over 650 Instagram stories, 70+ reels, and 20+ posts
• Reach of over 3 million
• Followers engaged enthusiastically with the content, leaving comments, sharing posts, and creating a buzz around the destination
• Campaign promoted the Ensana Resort's world-class wellness facilities and showcased Trnava's cultural and historical attractions
• Influencers' reach extended beyond Instagram, with their experiences being shared on TikTok and Snapchat, still popular social media platforms among GCC nationals. This ensured that the campaign reached a wider audience and attracted more tourists to Trnava.

See the results on Instagram