The Rhaetian Railway

Background

Since 2018, AVIAREPS Singapore has represented The Rhaetian Railway, actively promoting its product offerings to the travel trade and effectively driving conversions. With our in-depth understanding of the travel market and a commitment to excellence, AVIAREPS Singapore has played a pivotal role in enhancing the visibility and reputation of The Rhaetian Railway, positioning it as one of the preferred choices for travelers seeking unforgettable rail journeys in Switzerland.

Solution

• Organized trade trainings to educate the travel trade partners
• Represented The Rhaetian Railway at trade events and roadshows
• Trade partnerships

Results

• Travel trade partners’ knowledge of The Rhaetian Railway increased and instilled confidence in featuring the product in the itinerary
• Consistent growth in bookings from Singapore through travel trade partners
• Successfully negotiated free ad coverage in agents' brochures
• Inclusion of Bernina Express in travel trade partners’ series groups itinerary