Ryanair

Background

Ongoing press office activity (corporate and leisure) since April 2019. The scope of service was to support Ryanair growth in Italy, where it is now the leading company.

Apart from press releases, the activity is focused on press conferences, which are hosted by CCO or the Italian country manager on the occasion of summer and winter schedule in the 29 Italian airports where Ryanair operates. Twice a year, Ryanair Group CEO Michael O’Leary hosts a double conference in Milan and Rome to start Summer and Winter “Fly around” (schedule announcement).

During the pandemic, we have supported Ryanair with crisis management press office.

Solution

• Michael O’Leary, Ryanair Group CEO, held two press conferences in Rome and Milan to announce Summer 2024 schedules and to share business updates on January 23rd 2024
• Nr of IVS organized during last PCs presented by Michael O’Leary, Group CEO
• Nr of coverage generated by the PCs hosted in Rome and Milan

Results

• Over 45 key media were involved 
• 6 1to1 interviews with leading national media, Ansa, Corriere della Sera, La Repubblica, Bloomberg, Milano Finanza and ABC News
• Over 500 positive/ neutral articles were generated featuring our key messages. 

Ryanair coverage in Italian press