Royal Caribbean

Background

AVIAREPS Argentina conducted executive lunch events for Royal Caribbean with key accounts & decision makers of main tour operators as well as media events in Argentina with the presence of Bert Hernández Senior Vice President of Royal Caribbean in charge of international businesses and Alberto Muñoz AVP Royal Caribbean in charge of LATAM and the Caribbean. ​

Solution

• Host an event with the main theme of announcing two new fleets: Icon Of The Seas and Utopia Of The Seas​
• Communicate the plans and expansion of Royal Caribbean in LATAM and the Caribbean
• Build loyalty and increase media reach

Results

• Conducted 2 events for media and trade​
• Built loyalty with top wholesalers and the opportunity to meet Ber Hernandez and Alberto Muñoz
• ​Participation of 12 different wholesalers that assisted with the meeting event
• Participation of 11 different media that reported on the event​
• Participation of a top tier media from Cordoba: La Voz del Interior
• ​Total media reach of 265.000 UVM​

Royal Caribbean Sales Presentation