Outletcity Metzingen

Background

Since 2022, AVIAREPS Middle East has been representing Outletcity Metzingen across the GCC countries. Our core objective is to amplify awareness and stimulate demand for Outletcity Metzingen as the favored Outlet shopping destination in Europe for GCC travelers. Through targeted marketing initiatives and tailored promotional campaigns, AVIAREPS aims to position Outletcity Metzingen as the go-to choice for premium shopping experiences, thereby fostering its appeal and prominence among the GCC travel trade, media, influencers, and consumers.

Solution

• Enhance the understanding and familiarity of Outletcity Metzingen among travel professionals, empowering them to effectively recommend Outletcity Metzingen to their clients with confidence and enthusiasm
• Strategically coordinate and collaborate with airlines, corporates, and loyalty programs across the GCC region
• Collaborate with online travel agencies to execute joint consumer promotions aimed at targeted consumer segments
• Enhance consumer awareness and demand for Outletcity Metzingen through public relations activities and influencer engagement programs

Results

• A substantial increase in the number of visitors from the GCC countries to the Outletcity Metzingen by 50% compared to the previous year
• Incorporated the complimentary VIP Shopping Experience at Outletcity Metzingen into fixed departure travel packages to Germany, resulting in multiple group visits each year
• Provided PR support to Outletcity Metzingen, with an estimated value of USD 1M+, reinforcing brand visibility and reputation
• Conducted highly successful Fam Trips targeting influencers, media, and travel industry professionals, yielding impactful outcomes