Munich Tourism

Background

Since 2018, AVIAREPS Singapore has operated as the regional head office for Southeast Asia, tasked with delivering a comprehensive suite of destination representation services for Munich Tourism. In this role, we manage our Southeast Asia offices and focus on promoting and driving conversions to Munich from the Southeast Asian region.

Solution

• Organize trade trainings and interactive webinars to engage the travel trade partners
• Represent Munich Tourism at Jewels Of The Romantic Europe Roadshow
• Trade partnerships
• Quarterly reports and monthly trade newsletters

Results

• Travel trade partners’ knowledge of Munich increased and instilled confidence in selling the destination
• More travel trade partners include Munich in their itinerary
• Visitor numbers from Southeast Asia have seen positive growth
• Interactive Webinar: More than 230 travel trade attendees and 95% found the webinar useful
• Chan Brothers Facebook Live with Radio Station: Leverage on travel trade partner for a Facebook Live streaming through Love97.2 FM, a prominent Chinese radio station in Singapore, to raise awareness for Munich without marketing expenditure: Over 570 listeners tuned in to Love97.2 FM's Facebook live streaming, with additional promotion by Chan Brothers Travel on their social media platforms

Facebook Live Stream in Cooperation with Love97.2 FM